Area Manager

Key Areas of Work

Supporting Actions

Government

Approval & Specifications

• Prepare and submit documentation to government agencies for product approvals, licenses, permits, and certifications.
• Coordinate with regulatory affairs teams to ensure timely and accurate submissions, addressing any queries or requests for additional information.
• Organize and manage records, including certifications, test reports, and technical documentation required for government approvals.

Market Development

• Responsible for increasing the sales at non-Trade sites.
• Distribute info-lets & other useful technical literature amongst influencers/applicators/channel partners/customers and other decision makers as a part of branding and sales promotion.
• Review and Monitor competitors' products and their activities into market and provide insights to sales team or superiors.
• Visit key account leads, brief the products, and convert leads into sales, from competitors brands to Ultratech.
• Provide technical support to UBS counters for all BPD products.
• Support and promote 360 degrees solution approach to IHBs and compliment other cement products for non-UTCL channel (Paints, Hardware, Tiles).

Non-Trade Sales and Non UTCL Counters

• Identifying new non-Trade projects, analysis the potential and ensure product approval.
• Business generation from the project and manage the client for future sales.
• Managing Project Distributor and effective planning of sales.
• Identifying and converting Non UTCL Counters.

Influencer & Applicator Management

• Identify and approach applicators of various categories for onboarding in Utec.
• Approach influencers and provide them with product demos illustrating the BPD product offerings and the range of applications of the BPD products.
• Connecting regularly with the influencers, keeping them updated regarding the latest development and technology innovations at BPD division and launch of new products and schemes.
• Get approvals and testimonials for the BPD products from the consultants / architects of the projects.
• Identify key influencers like engineers, architects, contractors, builders etc. for the assigned territory, maintain their database.
• Address issues & concerns raised by influencers and provide them with feedback on actions taken.
• Ensure engagement activity for influencers.
• Conduct product demos, submit product samples to prospect customers/projects, test & certify samples from the concerned customers/applicators and maintain records.
• Gather data/information about applicators/ contractors/ builders from respective area/regions and prepare plan for connecting with them to build network of applicators/masons.

Water Proofing Solutions through Utec

• Identify waterproofing applicators on depot basis, provide training to applicators, onboard them on Utec, and offer solutions to IHB through applicators.
• Evaluate the work of applicators and motivate them to provide timely updates and ensure quality work.

New Product Launch and Conversion

• Develop conversion plans to smoothly transition from existing products to newly introduced ones, minimizing disruptions to ongoing operations.
• Analyze market trends, customer feedback, and performance metrics to evaluate the success of product launches and conversions.
• Prepare detailed reports outlining key findings and recommendations for continuous improvement.

Technical Activities as per Plan/Budget

• Conduct technical activities according to the plan to enhance revenue and raise awareness of BPD products.

Technical product portfolio

• Responsible for both the categories of segment Dry mix and Waterproofing. In dry mix we have 5 categories Tile Adhesives, Plaster & Mortars, Industrial grout, repairs and rehabilitations and flooring.
• Responsible for technical query addressal and technical activities for all category of products.

Complaint Handling

• Attending customer complaints related to product quality, application, and usage, ensure its speedy resolution, and update it on the One Technical Portal.
• Inform respective sales team about actions taken based on the analysis of customer technical complaints.

MIS and Reporting

• Prepare and submit weekly/monthly reports on applicators meet, on-site training, sampling, conversions, display material stock, quality complaints etc.
• Tracking competitor products, activities, and engagement schemes.
• Daily capturing of visits and calls on One Technical Portal for self and team.
• Timely applying technical activity bills on the TAB portal

Customer Feedback & Satisfaction Level

• Actively engage with customers to gather feedback through various channels, such as surveys, direct communication, and online platforms.
• Listen attentively to customer concerns, suggestions, and praises, ensuring that every interaction is respectful and empathetic.
• Analyze customer feedback to identify recurring themes, trends, and insights.