(3 Days Left) Area Manager Sales

Role Overview The Area Sales Manager ASM is responsible for leading and managing the sales operations within a defined geographic region This role focuses on achieving sales targets expanding market presence managing distributor networks and ensuring effective coordination between field sales teams marketing and supply chain The ASM serves as the key link between the company s strategic sales goals and on-ground execution 2 Key ResponsibilitiesA Sales Planning Target Achievement Develop implement and monitor monthly and quarterly sales plans for the assigned area Ensure achievement of primary secondary and tertiary sales targets Track performance against set goals and implement corrective measures to bridge shortfalls B Market Development Distribution Expansion Identify new markets potential distributors and retail channels Strengthen distribution reach and ensure product availability in all target outlets Conduct territory mapping and route optimization for sales teams Maintain and grow relationships with distributors wholesalers and key retailers C Team Management Hiring sales team in different areas as per requirement Lead motivate and monitor Sales Officers and Field Executives under the assigned region Conduct regular performance reviews market visits and on-field training sessions Ensure adherence to company sales policies reporting formats and discipline standards D Coordination with Other Departments Work closely with Marketing for campaign implementation branding and promotional activities Coordinate with Warehouse and Supply Chain to maintain sufficient stock levels and timely dispatches Liaise with Accounts for distributor payments claims and outstanding reconciliations E Reporting MIS Submit daily weekly and monthly sales reports to the Zonal or National Sales Head Analyze market trends competitor activities and pricing strategies Maintain sales dashboards and update management on area performance F Branding Promotion Support Ensure execution of all marketing and branding activities at the outlet level Oversee product displays visibility drives and implementation of seasonal offers Ensure uniformity in product positioning and promotional messaging across the region 3 Required Skills Competencies Strong leadership and people management skills In-depth understanding of FMCG distribution and sales operations Excellent communication negotiation and analytical abilities Proficiency in MS Excel and CRM Sales management tools Strategic thinker with a hands-on approach to execution 4 Qualifications Experience Education Graduate in Business Marketing MBA preferred Experience Minimum 5-8 years in FMCG sales with at least 2 years in a managerial or territory leadership role Language Fluency in English and regional language s Other Willingness to travel extensively within assigned areas 5 Key Performance Indicators KPIs Sales growth vs targets primary secondary Outlet coverage and new outlet addition Distributor and retailer satisfaction Accuracy and timeliness of reporting Execution of marketing activities as per calendar Collection efficiency and payment timelines 6 Work Environment Field-based role involving daily market visits and distributor coordination Regular interaction with the Sales Marketing Accounts and Supply Chain teams Job Types Full-time Permanent Pay 600 000 00 - 900 000 00 per year Work Location In person