Sales Head

7 days ago

Mumbai Nashik Pune, India Soma Vine Village Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position Title: Sales Head Soma Vine Village

Location:

Reports To: Mr Pradeep Pachpatil & Omkar Pachpatil

Job Purpose:

To lead and grow the wine sales vertical of Soma Vine Village across Maharashtra and other territories, through strategic planning, channel development, team leadership, and relationship management.

Key Responsibilities:

1. Strategic Sales Planning

  • Develop and execute quarterly and annual sales strategies.
  • Set regional and team-wise targets with a clear action plan.

2. Team Leadership & Coordination

  • Manage district-level sales executives.
  • Conduct weekly reviews and monthly training for skill enhancement.
  • Ensure the sales team adheres to SOPs and reporting formats.

3. Market Expansion & Channel Development

  • Identify and establish relationships with new distributors, retailers, and HoReCa partners.
  • Explore potential for new city/state expansion with targeted campaigns.
  • Provide regular market intelligence and competitor activity updates.
  • Conduct wine tastings, promotional events, and customer engagement drives.
  • Liaise with the logistics team for smooth product delivery and inventory management.

4. Performance Monitoring

  • Track KPIs like revenue growth, outlet penetration, and sales velocity.

  • Sales Target: Clear monthly & quarterly revenue and volume targets.

  • Client Meetings: Minimum number of productive client visits per week.
  • New Client Acquisition: Quarterly targets for onboarding new retail points or distributors.

  • Recovery: Amount of money recovered after passing on schemes, discounts, promotional activities etc.

  • Analyze city/district-wise performance and suggest improvements.

5. Collaboration with Other Teams

  • Work closely with marketing to align campaigns.
  • Coordinate with production and logistics for order fulfillment and demand planning.
  • Work closely with Ops manager with regards to tasting activities with sommelier, HoReCa sales activity, Tour and tasting room enquiries.

6. Reporting & Analytics

  • Submit weekly and monthly reports with performance analysis, projections, and feedback.
  • Provide market insights (competitor activities, customer preferences, challenges).

Regular Reports & Activities:

FrequencyReport NameDetailsDailyField Activity LogDistributor/retail visits, meetings, tasting events, outcomesWeekly - Every MondaySales Executive Performance Report (Trackolap)Area-wise target vs. achievement, client feedback, follow-up actionWeekly - Every MondayNew Opportunities & Leads ReportList of potential leads, status updates, support requiredMonthly - by 5th (Before salary)Sales Summary ReportConsolidated performance overview, city-wise analytics, key observationsMonthly by 5th (Before Salary)Competitor Activity ReportPricing, offers, campaigns, new market playersQuarterlyStrategic Review & PlanningGrowth analysis, challenges, strategy for next quarter

KPIs to Track:

  • Monthly revenue vs. target
  • New outlets/distributors added
  • Repeat order ratio
  • Team performance consistency
  • Expansion into new districts/cities
  • Customer satisfaction & retention (feedback loop)

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