Brand Manager

3 days ago

Mumbai, Maharashtra, India ASIAN Paints Full time

Location:
Mumbai, MH, IN

Areas of Work: Sales & Marketing

Job Id: 14105

Job Purpose:

The position is that of Brand & Category Manager for in-house wardrobe and modular furniture brands. You will own the brand and category strategy, go-to-market (GTM) planning, brand communication, and be responsible for the success and growth of the offering. The role focuses on driving category penetration, new product development, and effective below-the-line (BTL) marketing initiatives. You will also oversee social media for the wardrobe and modular furniture division.

Business Responsibility Areas:

Brand & Category Management:

  • Develop and strengthen the core identity of the wardrobe and modular furniture brands.
  • Drive category penetration and market share growth.
  • Lead new product development initiatives, benchmarking against competitors.
  • Plan and execute BTL marketing activities (influencer marketing, brand tie-ups, digital campaigns, exhibitions, etc.).

Category Development:

  • Identify and capitalize on emerging trends and consumer needs.
  • Work with product development and design teams to launch innovative offerings.
  • Monitor and analyze category performance, consumer insights, and competitor activities.
  • Recommend actions for portfolio expansion and improvement.

Marketing & Communication:

  • Develop and implement integrated marketing plans focused on BTL activities.
  • Manage digital presence and social media engagement for the category.
  • Coordinate with agencies and partners for campaign execution.
  • Track marketing ROI and effectiveness.

Dealer & Team Training:

  • Organize and conduct dealer training programs on new and existing products.
  • Lead internal team training sessions to ensure product knowledge and alignment with brand objectives.
  • Develop training materials and modules for both dealers and internal teams.
  • Evaluate training effectiveness and update content as needed.

Stakeholder Management:

  • Collaborate with internal teams (design, sales, supply chain, commercial, legal, etc.) for seamless execution.
  • Build and maintain strong relationships with architects, interior designers, vendors, and customers.
  • Represent the brand at industry events and exhibitions.

Customer/ AID Relationship Management:

  • Act as a brand ambassador, ensuring high levels of customer and influencer satisfaction.
  • Address customer feedback and resolve issues promptly.
  • Foster loyalty and advocacy among key stakeholders.

Previous Work Experience:

Category and brand management experience of 3+ years.

Minimum 7 to 10 years of experience in wardrobe/modular furniture or related categories.

Education:

MBA from Tier 1 B-school or

MBA full time from any recognised university with 10+ years of work exp.

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