GTM Strategy

2 days ago

Delhi, Delhi, India RoadVision AI Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are looking for an experienced
GTM, B2B Sales, and Growth Specialist
who has previously built and executed proven playbooks for early-stage tech or AI companies. As a part-time consultant, you will work closely with the founder to establish scalable sales, marketing, and partnership processes that help us grow internationally.

This role is ideal for a
senior operator
who has done this before — someone who understands what a Seed-stage company needs to reach
Series A-level scale, global revenue, and predictable pipelines
, but wants the flexibility of part-time work or consulting.

Key Responsibilities
1. GTM Strategy Creation & Alignment

  • Review existing sales, marketing, and partnership activities of the company.
  • Create a structured
    Go-To-Market (GTM) strategy
    aligned with our business model, product capabilities, and international growth goals.
  • Identify high-potential markets, customer segments, channel partners, and expansion routes.
  • Define positioning, messaging, and value propositions tailored for global prospects.

2. Set Up Scalable Sales & Marketing Processes

  • Build an end-to-end
    product marketing and business development pipeline
    , including:
  • Prospect data collection & automation tools
  • CRM setup or clean-up
  • Lead scoring, segmentation, and qualification frameworks
  • Automated email sequences
  • LinkedIn outreach campaigns
  • Dashboarding and reporting mechanisms
  • Establish SOPs for inbound and outbound sales workflows.

3. Partnership Ecosystem Activation

  • Evaluate and strengthen the existing partnership network across regions (Middle East, Europe, APAC, etc.).
  • Create a
    partner enablement kit
    including product pitches, one-pagers, demo workflows, co-marketing templates, etc.
  • Set up a repeatable process for managing partner-generated leads.

4. Founder Enablement & Internal Capability Building

  • Train the internal team on modern B2B sales and marketing tools (HubSpot, Apollo, LinkedIn Sales Navigator, outreach automation tools, etc.).
  • Serve as a strategic advisor to the founder on scaling, pricing, ICP refinement, and competitive positioning.
  • Create a 90-day and 180-day execution roadmap.

Required Experience

  • 5–12 years of experience in
    B2B SaaS, AI, Enterprise Tech, Infrastructure Tech
    , or related GTM roles.
  • Proven experience
    setting up GTM from scratch
    for an early-stage startup (Seed → Series A).
  • Strong understanding of outbound sales, PLG (optional), partner-led sales, and international B2B selling.
  • Experience creating automated pipelines, campaign flows, and CRM-driven processes.
  • Ability to translate strategy into execution with minimal supervision.
  • Prior experience in
    global markets
    (Middle East, Europe, US, SE Asia) is a strong advantage.

Preferred Qualifications

  • Experience with AI, DeepTech, InfraTech, or GovTech products.
  • Hands-on expertise with tools like HubSpot, Apollo, Lemlist, Mailchimp, ClickUp/Notion, Sales Navigator, etc.
  • Ability to create product marketing collateral (playbooks, case studies, pitch decks).
  • Strong communication and stakeholder management skills.

Engagement Model

  • Part-time / Consultant role
  • 10–20 hours per week (flexible)
  • Hybrid/remote work supported
  • Competitive consulting fee based on experience

Why Join Us?

  • Work directly with the founder of a rapidly growing AI startup with global traction.
  • High-impact role: you will directly shape how the company scales internationally.
  • Flexible engagement with potential to convert to a long-term advisory role or full-time leadership position.

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