head media planning

1 week ago

Chennai Colombia, India Randstad MENA Full time US$ 60,000 - US$ 1,20,000 per year
Job Description

Job details
This job offer closes 2 January 2026

Summary
Chennai, Tamil Nadu
A client of Randstad India
Permanent

Posted
3 November 2025

Reference Number
JPC

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Randstad Professional
We bring diverse and pre-qualified professional talent and businesses together to connect the right people with the right roles. By building specialized teams, we help individuals flourish in their careers and businesses succeed.

Job Details

Media Planning Manager at Colombia-Based Telecom Brand
Lead acquisition and branding campaigns across LATAM

About the Company
Our client is a dynamic, Colombia-based telecom brand that is a leader in the Latin American market. They are dedicated to innovation and providing exceptional services to their customers, with a strong focus on digital growth and customer acquisition.

Role & Responsibilities

As a Media Planning Manager, you will be instrumental in shaping and executing impactful acquisition and branding campaigns across key digital platforms. You will leverage your strategic expertise and hands-on capabilities to drive measurable customer acquisition results throughout the Latin American market. This role requires close collaboration with cross-functional teams in both India and Colombia, fostering a unified approach to marketing success.

Main Tasks Include

  • Design and execute annual and quarterly paid media strategies focused on customer acquisition.
  • Allocate budgets across Meta, TikTok, Google Ads, Programmatic, and Display based on audience insights and performance targets.
  • Develop media forecasts, acquisition volume targets, and channel-wise budget distribution.
  • Oversee end-to-end campaign operations, including trafficking, QA, tracking, and optimization.
  • Analyze campaign data to identify optimization opportunities in targeting, bidding, and creative performance.
  • Lead and mentor a team of three Traffickers and one Paid Media Analyst.
  • Manage agency and vendor relationships, contracts, and billing cycles.
Requirements
  • Bachelors or Masters degree in Marketing, Business, or Communications.
  • 12-15 years of progressive experience in paid media planning and campaign management.
  • Proven expertise in Meta Ads Manager, TikTok Ads, Google Ads, and Programmatic platforms.
  • Strong knowledge of conversion tracking, audience segmentation, attribution, and analytics (GA4, CM360, Tag Manager).
  • Demonstrated success managing USD 1 million annual media budgets across multiple markets.
  • Experience with telecom, app-based, or subscription-driven performance campaigns.
  • Excellent communication and stakeholder-management skills.
  • Working knowledge of Spanish (fluency preferred) to coordinate with LATAM teams and agencies.
  • Experience running localized campaigns for LATAM markets.
  • Sensitivity to cultural nuances and ad messaging for Spanish-speaking audiences.

We are unable to support candidates who require visa sponsorship or those who do not have the right to work in Colombia. Fluency in Spanish is highly preferred to effectively collaborate with local teams and agencies.

If you are a strategic and results-oriented media professional looking for an exciting opportunity to make a significant impact, we encourage you to apply.

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