Group Planning Manager

2 weeks ago

Chennai, India Schbang Full time

Job Title:Group Planning ManagerLocation: Mumbai Experience Required: 5–8 years in Brand Strategy, Account Planning, or Integrated Communications Company: Schbang Employment Type: Full-timeAbout SchbangAt Schbang, we’re on a mission to make a Schbang in the world of marketing. As an integrated creative and technology transformation company, we build meaningful brand experiences that connect business strategy, human insight, and creative excellence.With 1000+ innovators across Mumbai, Bengaluru, and Delhi, Schbang partners with leading brands across industries to deliver end-to-end marketing solutions—from brand strategy and creative to content, digital, data, and technology.About the RoleWe’re looking for a Group Planning Manager — a sharp, insight-driven and culturally tuned strategist who can decode human truths, translate them into actionable brand strategies, and lead teams to create powerful, effective ideas.This is a senior strategic role at the heart of Schbang’s creative ecosystem, ideal for planners who have honed their skills in mainline or digital advertising agencies and are ready to drive business and creative impact at scale.Key ResponsibilitiesLead strategic thinking across a portfolio of brands — from research and insight mining to creative strategy and campaign planning.Partner with creative, media, and account teams to craft integrated communication strategies that solve real business problems.Mentor and guide a team of strategists and analysts — ensuring strategic consistency and excellence across brands.Develop brand frameworks, positioning maps, communication territories, and campaign narratives.Conduct and interpret consumer research, semiotic analyses, and trend studies to build culturally relevant work.Translate insights into powerful creative briefs that inspire ideas and innovation.Present strategies and insights directly to clients and business heads with clarity and conviction.Drive measurable effectiveness and help shape Schbang’s strategic planning culture.What We’re Looking For5–8 years of experience in brand strategy / account planning in a mainline or digital agency environment (must).Proven track record of building effective, insight-led campaigns across multiple categories.Strong understanding of consumer behavior, digital ecosystems, and cultural trends.Excellent storytelling, presentation, and analytical skills.Ability to think conceptually and commercially—balancing creativity with business objectives.Confident in leading workshops, client presentations, and inter-agency collaborations.Passionate about brands, pop culture, media, and human behavior.What’s in it for YouOpportunity to work on top national and global brands with diverse challenges.A collaborative and dynamic culture that thrives on ideas and innovation.Chance to lead a team of planners and strategists, shaping brand thought and communication excellence.Be a key voice in shaping Schbang’s strategic identity and creative output.Growth opportunities across brand strategy, business consulting, and creative leadership.Website:🌐 www.schbang.com

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