Salesforce Marketing Cloud Developer

1 day ago

Andheri, Maharashtra, India Realatte Digital Full time ₹ 4,50,000 - ₹ 6,00,000 per year

Job Designation: Salesforce Marketing Cloud Developer

Experience: 2–3 Years

Department: CRM Development

About Us:

Realatte Ventures is a fast-growing organization focused on creating seamless digital experiences through innovative marketing automation and CRM capabilities. We are looking for a Salesforce Marketing Cloud Developer to support the design, development, and optimization of our marketing automation journeys and campaigns.

Key Responsibilities:

  • Develop, optimize, and manage Salesforce Marketing Cloud (SFMC) components including Automation Studio, Journey Builder, Email Studio, Mobile Studio, and Cloud Pages.
  • Build and customize responsive email templates, landing pages, and microsites using HTML, CSS, AMPscript, and SSJS.
  • Create and implement automated email journeys, customer segmentation, and personalized communication flows.
  • Set up and maintain data extensions, audience segmentation, and relational data models.
  • Use SQL queries within SFMC to manage, clean, and transform campaign data.
  • Integrate SFMC with Salesforce CRM and other platforms using APIs, Marketing Cloud Connect, and other integration tools.
  • Monitor deliverability, campaign performance, and automation workflows while ensuring best practices.
  • Troubleshoot technical issues within automations, journeys, and campaign configurations.
  • Collaborate with marketing, CRM, and product teams to improve campaign effectiveness and customer engagement.

Key Requirements:

  • 2–3 years of hands-on experience in Salesforce Marketing Cloud development.
  • Strong proficiency in AMPscript, SSJS, HTML/CSS, and SQL for data manipulation.
  • Experience with Journey Builder, Automation Studio, Email Studio, and related SFMC modules.
  • Good understanding of Marketing Cloud Connect and CRM integrations.
  • Experience working with segmentation, dynamic content, and personalization logic.
  • Familiarity with API-based integrations (REST/SOAP) is a plus.
  • Salesforce Certification in Marketing Cloud Email Specialist / Marketing Cloud Developer preferred.
  • Strong analytical and problem-solving skills with the ability to work independently.

Job Type: Full-time

Pay: ₹30, ₹50,000.00 per month

Work Location: In person

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