Head of Marketing

Job Profile: Head of Marketing

Division/Group: TT Lifesciences

Location: Andheri East (Mumbai)

Joining: Immediate – 15 days

Education: Bachelor's degree in Marketing, Business, or a related field; Master's degree is preferred.

Working days: Monday – Friday (Sat and Sun fixed off)

Experience : 15 – 20 years

Company Website:

Job Role & Responsibilities

• Develop and execute a comprehensive marketing and lead generation strategy that aligns with the company's business objectives.
• Lead, mentor, and grow a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.
• Work closely with executive leadership to establish KPIs and measure the success of marketing and lead generation initiatives.
• Strengthen brand positioning by creating a cohesive brand strategy across all marketing channels and touchpoints.
• Oversee development and execution of creative campaigns to enhance brand awareness and drive engagement with target audiences.
• Ensure all marketing communications are consistent with the brand's voice, messaging, and visual identity.
• Drive lead generation across multiple channels, including paid media, SEO/SEM, content marketing, email marketing, and partnerships.
• Plan, design, and execute email marketing campaigns, ensuring high deliverability, open rates, and conversion performance.
• Oversee the use of email automation tools and ensure proper audience segmentation, personalization, and performance tracking.
• Optimize the customer journey to increase conversions through landing pages, CTAs, retargeting, and other methods.
• Develop and implement strategies for account-based marketing (ABM) and B2B demand generation when appropriate.
• Oversee digital marketing initiatives, including website management, social media, email marketing, PPC, and influencer partnerships.
• Lead cross-channel marketing campaigns to drive lead generation, pipeline growth, and brand loyalty.
• Utilize data analytics to monitor performance, gain insights, and optimize campaigns continuously.
• Collaborate with the content marketing team to ensure content aligns with lead-generation goals and customer needs.
• Support product launches, create value-driven messaging, and oversee sales enablement materials development.
• Ensure consistency in product messaging across all channels and alignment with the brand's positioning.
• Use data analytics to track, analyze, and report on marketing performance, including ROI on lead generation activities.
• Conduct market research to identify customer needs, competitors, and opportunities for growth.
• Leverage A/B testing, customer insights, and analytics to make data-informed decisions and optimize campaigns for maximum results.
• Develop and manage the marketing budget, ensuring cost-effective strategies for maximum ROI.
• Allocate resources across channels and prioritize initiatives that deliver the highest impact.

Required Skills

• Proven expertise in digital marketing, lead generation, and brand strategy.
• Strong understanding of email marketing campaigns, automation workflows, and tools (e.g., Mailchimp, HubSpot, Marketo).
• Hands-on experience in email campaign optimization, A/B testing, segmentation, and analytics.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
• Excellent written and verbal communication skills.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Demonstrated leadership experience with a track record of building and managing high-performing teams.

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Job Type: Permanent

Pay: ₹80, ₹104,580.48 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person