Outreach Team Lead

2 days ago

Jaipur, Rajasthan, India Anchorial Full time ₹ 4,00,000 - ₹ 12,00,000 per year

About Anchorial

Anchorial is a next-generation link-building agency that helps SaaS, B2B, and global brands earn real, white-hat backlinks through data-driven and relationship-based outreach. We focus on "LLM-first" link-building — creating placements that not only rank but also influence AI-driven visibility across search and chat models.

Location: Remote (Work from Home)

Work Days: Monday to Friday

As an Outreach Team Lead, you'll manage daily outreach operations, mentor junior specialists, and make sure every campaign meets its performance goals — from prospecting to placement.

Role Overview

The Outreach Team Lead will act as the bridge between the outreach team and the Outreach Manager, ensuring seamless execution of link-building campaigns. You'll manage inboxes, review campaigns, guide outreach specialists, and maintain editor relationships — all while ensuring that Anchorial's quality and efficiency standards are consistently met.

Key Responsibilities

Team Leadership

  • Supervise and guide a team of outreach specialists on day-to-day tasks.
  • Distribute tasks based on workload, priority, and skill level.
  • Conduct daily stand-ups or check-ins to ensure targets are on track.
  • Train new hires on tools, outreach sequences, and campaign personalization.
  • Review email templates and ensure tone, personalization, and strategy align with Anchorial standards.

Outreach Execution

  • Manage prospecting, lead qualification, and list cleaning across and
  • Set up and manage campaigns on tools like and
  • Optimize sequences for better deliverability and response rates.
  • Handle editor conversations, negotiate placements, and manage follow-ups.
  • Track and update campaign data in CRM.

Performance & Reporting

  • Track open, reply, and placement rates for each specialist.
  • Conduct weekly reviews with the Outreach Manager to discuss performance and bottlenecks.
  • Maintain data hygiene and ensure timely reporting of live placements.
  • Identify low-performing campaigns and suggest optimizations or A/B test ideas.

Relationship Management

  • Maintain and update Anchorial's CRM of editors and publishers.
  • Build and nurture relationships with webmasters, agency partners, and bloggers.
  • Ensure communication with editors remains professional and brand-aligned.

Required Skills & Experience

Technical Skills

  • Strong command of and for prospecting, sequencing, and enrichment.
  • Experience using different email marketing tools.
  • Excellent knowledge of Ahrefs.
  • Understanding of email deliverability, spam filters, and inbox rotation techniques.
  • Proficient in using Google Sheets, Monday, and Slack for daily operations.

Soft Skills

  • Exceptional communication and leadership qualities.
  • Strong problem-solving skills and attention to detail.
  • Ability to handle multiple campaigns simultaneously.
  • Self-driven, organized, and proactive.

Qualifications

  • 1.5–3 years of experience in outreach or link-building roles.
  • Prior experience leading a small team or mentoring outreach specialists is preferred.
  • Familiarity with SEO and backlink metrics (DR, UR, traffic, anchors).
  • Bachelor's degree in any discipline (Marketing/Communications preferred).

Perks

  • 100% remote setup.
  • Work with global SaaS and B2B brands.
  • Hands-on exposure to modern link-building frameworks and automation tools.
  • Growth path to Outreach Manager based on performance.

How to Apply

Send your resume and a short note about your outreach experience to

with the subject line "Outreach Team Lead — [Your Name]".

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