Social Media Marketing Specialist

9 hours ago

Bengaluru, Karnataka, India Alice Jewellery Full time

Job Title:
Social Media Marketing Specialist (AI-Powered Content Creator)
Brand:
Antegra - Alice
— The Art of Modern Elegance
Location:
Bangalore
Employment Type:
Full-Time
About Antegra

Antegra
is a designer jewellery brand blending
traditional Indian craftsmanship
with
modern minimalism.
Every piece of Antegra jewellery — crafted in pure silver and plated with 22K gold — is a statement of subtle elegance, everyday luxury, and cultural storytelling. Alice is a gold jewellery brand with presence of over 30 years in Bangalore.

We are looking for a
Social Media Marketing Specialist
who can bring this aesthetic alive online through
AI-enhanced storytelling
, visual innovation, and emotionally resonant campaigns.

Role Overview

You will be the creative force behind the brands' online presence — using AI tools to ideate, design, and deliver stunning digital content that builds community, drives footfall to stores, and elevates our brand identity.

Key Responsibilities

  • Content Strategy & Creation:
  • Develop and execute monthly social media calendars across Instagram, Facebook, Pinterest, and YouTube.
  • AI-Enhanced Storytelling:
  • Use AI tools (ChatGPT, Midjourney, Runway, ElevenLabs, etc.) to craft high-quality visuals, captions, reels, and campaign ideas that match Antegra's aesthetic.
  • Community Growth:
  • Engage with followers, influencers, and jewellery enthusiasts to build a vibrant online community.
  • Performance Marketing:
  • Plan and manage paid ad campaigns (Meta, Google) with clear objectives for reach, engagement, and conversion.
  • Trend Research:
  • Identify emerging trends in jewellery, fashion, and AI-based content formats to keep Antegra ahead of the curve.
  • Analytics:
  • Track campaign performance and optimize strategies using insights from Meta Suite, Google Analytics, and similar tools.

Desired Skills & Experience

  • 2–3 years of experience in social media marketing, preferably in
    jewellery, or lifestyle brands.
  • Strong aesthetic sense — understanding of colour palettes, visual composition, and luxury storytelling.
  • Familiarity with AI-driven tools
    for copywriting, visual generation, and video editing.
  • Knowledge of
    Meta Ads Manager
    ,
    Instagram Reels optimization
    , and
    performance analytics.
  • Experience with influencer collaborations
    and campaign management.
  • Ability to write elegant, emotive, and brand-consistent captions.

Preferred Personality Traits

  • Passion for design, jewellery, and cultural storytelling.
  • Keen eye for beauty and minimalism.
  • Experimentative mindset — eager to blend human creativity with AI innovation.
  • Organized, data-driven, and self-motivated.

What We Offer

  • Competitive salary and incentives.
  • Creative freedom to define digital voice.
  • Work directly with the founders on high-impact campaigns.
  • Access to cutting-edge AI marketing tools and training.
  • A workspace where art, technology, and culture converge.

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