Marketing Project Tmt

7 days ago

Vizag, Andhra Pradesh, India Vinayak Outsourcing Works Full time ₹ 4,00,000 - ₹ 8,00,000 per year


Job Description:

To create a successful marketing project for TMT (Thermo Mechanically Treated) bars, focus on understanding the construction market, highlighting the benefits of TMT bars, and utilizing digital and traditional marketing channels to reach contractors and builders in Raipur, Chhattisgarh. 

1. Market Understanding & Target Audience:
  • Construction Industry: TMT bars are essential for construction, from residential buildings to infrastructure projects. 
     
  • Target Audience: Focus on contractors, civil engineers, and construction companies in Raipur. 
     
  • Needs & Challenges: Understand their needs for quality, durability, and cost-effectiveness. 
     


2. Key Marketing Strategies:

  • Highlight TMT Benefits:
    Emphasize the advantages of TMT bars over traditional steel bars, such as:
    • Enhanced Strength & Ductility: TMT bars offer superior strength and ductility, crucial for structural integrity. 
       
    • Improved Corrosion Resistance: TMT bars are known for their better resistance to corrosion, leading to longer-lasting structures. 
       
    • Ease of Handling & Welding: They are easier to handle and weld, saving time and labor costs. 
       



  • Digital Marketing:
    • Website & Online Presence: Create a professional website and online presence to showcase products and build brand awareness. 
       
    • SEO & Social Media: Implement SEO strategies and utilize social media platforms to reach target audiences online. 
       
    • Online Advertising: Run targeted online advertising campaigns to reach potential customers. 
       



  • Traditional Marketing:
    • Promotional Materials: Develop brochures, flyers, and other promotional materials to highlight TMT bar benefits. 
       
    • Industry Events: Participate in construction industry events and exhibitions to network and build relationships. 
       
    • Direct Sales & Relationship Building: Build strong relationships with contractors and civil engineers through regular visits and personalized attention. 
       



  • Pricing & Promotions:
    • Competitive Pricing: Ensure competitive pricing to attract customers. 
       
    • Promotional Offers: Offer special promotions and discounts to drive sales. 
       




3. Project Management:
  • Marketing Plan: Develop a comprehensive marketing plan outlining goals, strategies, and budget.
  • Key Performance Indicators (KPIs): Track key metrics like website traffic, leads generated, and sales conversions.
  • Regular Reporting & Evaluation: Monitor progress and make adjustments to the marketing plan as needed. 

JOB APPLY

CONTACT - RITESH AGRAWAL
YUNITA DAS


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