Area Sales Manager

2 days ago

Kerala, India Zero Solution Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title: Area Sales Manager (MT & Shop in Shop - SIS)

Location: Bangalore

Experience Required: 2+ Years

Industry: Toy/Babycare/Product Based

Department: Sales

Job Type: Full-Time

Key Responsibilities:

Sales & Revenue Growth:


• Achieve monthly and quarterly primary and secondary sales targets across SIS and MT stores.

  • Monitor store-level performance and ensure consistent growth across all counters.
  • Implement and track promotional strategies to drive footfall and conversion.

Retail Store Management:


• Ensure smooth operations across all SIS and MT counters, including merchandising, stock hygiene, and

planogram adherence.


• Identify and finalize new SIS/MT store opportunities in collaboration with key retail partners.


• Ensure 100% product availability and minimize stock-outs through proactive stock planning.

Retail Partner & Store Relations:


• Maintain strong relationships with store managers, category teams, and buyer-level contacts at MT chains

and SIS locations.


• Resolve operational issues and ensure alignment with retail partner expectations.


• Conduct regular market visits to ensure execution standards.

Team Management:


• Manage store promoters and in-store staff.


• Track and review team performance against defined KPIs.


• Ensure adherence to standard operating procedures (SOPs) and customer service protocols.

Marketing, Promotions & Visual Merchandising:


• Execute brand promotions, new product launches, and visibility campaigns in line with marketing plans.


• Coordinate with the VM team to ensure branding consistency and premium look & feel across all

touchpoints.

Data & Reporting:


• Monitor sales data, footfall, and sell-through to provide actionable insights.


• Share weekly/monthly reports with leadership on target achievements, challenges, and plans.


• Provide market intelligence and competitor benchmarking.

Key Requirements:


• Graduate in Business/Marketing or related field MBA preferred.


• 2–6 years of relevant experience in SIS, Modern Trade, or retail sales.


• Strong network and knowledge of key MT chains


• Excellent communication, negotiation, and team leadership skills.


• Proficient in MS Excel and reporting tools.


• Willing to travel extensively across the assigned territory.

Preferred Experience:


• Background in FMCG, apparel, toys, consumer durables, or lifestyle categories.


• Prior experience managing both SIS and MT formats is a strong advantage.

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