Business Development Representative-US Market, SaaS Focus on OKR Tools
1 day ago
Key Responsibilities:
- Strategic Lead Generation:
Research and target mid-market and enterprise companies (250+ employees) in the US that would benefit from OKR tools.
Utilize data-driven approaches and prospecting tools like LinkedIn Sales Navigator, Apollo, and ZoomInfo to identify and prioritize key accounts.
- C-Suite and Senior leadership Engagement:
Initiate and foster relationships with C-suite executives (CEOs, COOs, CHROs) and senior decision-makers.
Communicate the value of OKRs in achieving strategic alignment, boosting performance, and driving growth.
- SaaS-Specific Lead Qualification:
Use advanced qualification frameworks like MEDDIC and SPICED to identify critical business challenges.
Uncover OKR adoption barriers and map solutions to executive priorities. 4. Tailored Sales Engagement:
Craft personalized outreach strategies leveraging industry insights, case studies, and ROI-driven messaging.
Partner with Account Executives to set up discovery calls and demos that resonate with C-suite agendas.
- Cross-Functional Collaboration:
Work with marketing to develop targeted campaigns for executive-level engagement.
Collaborate with product and sales teams to ensure the alignment of features with executive needs and concerns.
- CRM and Reporting:
Maintain detailed records of executive interactions and outcomes in CRM platforms like Salesforce or HubSpot.
Track and report on metrics like executive engagement, lead-to-meeting conversion rates, and pipeline contribution.
Key Skills and Competencies:
- Proven ability to build trust and rapport with C-suite executives and Senior leaders.
- Strong understanding of OKR frameworks and their strategic benefits.
- Expertise in SaaS sales cycles, particularly in value-driven consultative selling.
- Exceptional communication and presentation skills tailored for senior leadership.
- Proficiency in using sales engagement tools (e.g., SalesLoft, Outreach) and CRMs.
Experience and Qualifications:
- Bachelors degree
- 2+ years of BDR experience, with at least 1 year targeting C-suite executives in the US market.
- Demonstrated success in generating leads for SaaS products, ideally in performance management or OKR tools.
- Familiarity with enterprise SaaS sales, including freemium-to-paid and long-term subscription models.
KPIs for Success:
- Number of meetings scheduled weekly/monthly.
- Conversion rate of qualified leads to closed deals.
- Pipeline value attributed to leads.
- Average time-to-engage with decision-makers.
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