
Marketing Lead
4 days ago
Role: Regional Brand & Marketing Lead
Location: Pune
Responsibilities:
Luxury Brand Experience
- Be the guardian of luxury and ensure every brand and customer interaction across the region cues luxury benchmarks defined.
- Conduct regular brand audits and touchpoint evaluations to uphold the Lodha standard of excellence.
- Ensure growth in brand growth in terms on awareness & purchase consideration in the region.
Projects Marketing
- Collaborate with the Central Marketing Team to drive campaigns. Track, optimize, and elevate campaign delivery across media and on-ground touchpoints.
- Orchestrate experience-led events to drive positive WOM for the brand.
- Ensure growth in brand growth in terms on awareness & purchase consideration in the region.
- Understand regional insights are incorporate in high-impact project launch campaigns.
Foundation initiatives
- Work with the Regional CEO to unearth powerful stories of impact, purpose, and change from our foundation efforts.
- Communicate and bring these stories to life through customers (booked, non-booked, rented) channel partners, vendors, employees, alumni and external/third-party workforce in that region, connecting the brand to causes that matter.
People & Community Communication
- Discover, celebrate and amplify success stories of internal & external community to the defined audience universe.
- Drive brand advocacy to reflect Lodha communities as thriving and the finest in the region.
Qualification: Masters in Business Administration or other related field.
Reporting: Marketing & dotted line to Regional CEO
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