Area Sales Manager
1 week ago
Key Roles & Responsibilities:
● Monitor lead generation, walk-ins, and conversions using CRM tools; identify funnel gaps and coach teams on improving conversion rates.
● Achieve monthly and quarterly sales targets across all Ola Experience Centers in the assigned area, covering vehicle sales, accessories, finance, insurance, and exchange programs.
● Identify local market trends, customer preferences, and high-demand zones; collaborate with marketing for targeted activations and partnerships.
● Track competitor pricing, product features, customer offers, and new launches to refine sales strategies.
● Audit stores for SOP adherence in test ride management, product display, hygiene, delivery processes, and CRM usage.
● Work with the fulfillment team to forecast, allocate, and optimize vehicle and accessory inventory across stores to meet demand.
● Manage last-mile operations to ensure timely delivery of inventory to the correct locations.
● Drive superior in-store and delivery experiences, ensuring complaint closure within defined TAT and consistent post-sale follow-up.
● Ensure compliance with legal, safety, and branding guidelines; lead internal and external store audits.
● Maintain adherence to all company policies in retail operations, customer documentation, delivery protocols, and employee conduct.
● Track and monitor sales, leads, forecasts, NPS, delivery performance, O2D timelines, and complaint resolution TATs; conduct daily stand-ups and weekly reviews to identify improvement actions.
● Manage hiring, training, and performance of Sales Associates, Store Managers, and Hub Sales Managers; set KPIs and drive accountability.
● Liaise with central planning, fulfillment, and service teams to ensure seamless coordination and operational efficiency.
Qualifications, Experience & Skills:
● Bachelor's degree in Business, Marketing, or Engineering (MBA preferred).
● 8–12 years of sales experience in EV, two-wheeler, or premium consumer product sectors.
● Experience in managing multi-location D2C retail sales operations.
● Strong leadership and team motivation skills.
● Customer-first approach with a proven ability to deliver premium buying experiences.
● Strong analytical skills to track and improve sales KPIs.
● Willingness to travel extensively across the assigned area.
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