Google & Facebook Ads Specialist
1 day ago
Job Title:
Google & Facebook Ads Specialist
Location:
Ahmedabad (On-site)
Job Type:
Full-time
About the Role:
We are seeking an experienced Google & Facebook Ads Specialist to take full ownership of planning, strategizing, and executing paid ad campaigns. This role will be 100% responsible for driving results with a strong focus on achieving excellent ROAS for Google Ads. You will guide the creative team to produce high-quality ad content and ensure that campaigns meet business objectives.
Key Responsibilities:
- End-to-End Campaign Management:
Take full ownership of planning, strategizing, and executing Google and Facebook ad campaigns to achieve high ROAS.
- Conversion Tracking:
Set up and manage conversion tracking to measure campaign performance and make data-driven adjustments.
- Creative Guidance:
Lead and collaborate with designers and video editors to create effective ad creatives, ensuring alignment with campaign goals.
- Analytics & Optimization:
Use Google Analytics 4 to track and analyze performance, optimizing campaigns to continuously improve results.
- Automation:
Implement automation tools (e.g., Zapier, ) to streamline processes and improve campaign efficiency.
- Ad Copywriting:
Guide the creation of compelling ad copy with a strong focus on driving conversions.
- Google Tag Manager:
Utilize Google Tag Manager for seamless campaign tracking and to manage tags and triggers for precise data collection.
Key Requirements:
- Proven experience in Google Ads and Facebook Ads with a focus on achieving strong ROAS.
- Deep understanding of conversion tracking and Google Analytics 4.
- Familiarity with Google Tag Manager for tag management and tracking.
- Experience with automation tools like Zapier or
- Strong ability to guide creatives and provide clear direction on content.
- Expertise in ad copywriting and creating high-conversion ads.
- Excellent communication skills and attention to detail.
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