Google Ads
15 hours ago
Role & responsibilities
- Create a list of target SEO keywords for each product and work with content writers in editing existing and uploading new listings.
- Conduct competitor keywords and backlinks analysis
- Consistently keep creating backlinks through other available resources.
Design an automated Email strategy and work with the team in designing those emails. - To comprehend and understand the latest Google algorithm updates and ensure that they are followed for all the client and in-house websites.
- Monitoring current Google Ads performance
- Review the results of Google Ads targeting
- Launch a new online campaign
- Optimising campaigns
- Offer recommendations
- Selecting keyword match types and reviewing search queries
Preferred candidate profile
- Should have a very good understanding of keyword tools like Google Keyword Planner, Ahrefs and Moz.
- The candidate should be capable enough to understand the client's requirements and come up with a media plan to achieve the same.
- A candidate should have a fair understanding of Google Analytics and should also possess a certification from Google for the same.
- Should know about on-page and off-page SEO.
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