Google Ads, Meta Ads, LinkedIn Ads

8 hours ago


Ahmedabad, Gujarat, India Nevina Infotech Pvt. Ltd. Full time ₹ 3,00,000 - ₹ 4,20,000 per year

Title:

Google Ads, Meta Ads, LinkedIn Ads (PPC/Paid Marketing)

Location:
Ahmedabad, India

Experience:
3–4 Years

Salary
: 25,000 to 35,000/ Monthly

Employment Type:
Full-time, Permanent

Work Mode:
On-site

About the Role

We are seeking a results-driven
Google Ads, Meta Ads, LinkedIn Ads (PPC/Paid Marketing)

(
Custom App Development Services)
with strong expertise in generating qualified international B2B leads for
custom mobile/web app development services
. The ideal candidate must have hands-on experience managing and optimizing campaigns across
Google Ads, Meta Ads, and LinkedIn Ads
, targeting markets such as
USA, UK, UAE, and Australia
.

Key Responsibilities

  • Plan and execute lead generation campaigns across Google, Meta, LinkedIn, and other global platforms.
  • Develop performance marketing strategies focused on high-quality B2B leads.
  • Manage budgets, audience targeting, and campaign optimization to reduce CPL and maximize ROI.
  • Track and analyze KPIs (CTR, CPC, CPL, conversions) and perform A/B testing.
  • Collaborate with design/content teams on creatives, ad copies, and landing pages.
  • Set up and maintain tracking using GA4, GTM, Meta Pixel, and UTM parameters.
  • Prepare weekly/monthly performance reports and provide data-driven insights.
  • Conduct competitor research and stay updated on digital trends.

Required Skills & Qualifications

  • 3+ years of experience in digital/performance marketing for IT, SaaS, or app development services.
  • Proven success in generating international B2B leads for custom development projects.
  • Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, and tracking tools.
  • Strong analytical abilities and understanding of funnel strategies and remarketing.
  • Ability to manage campaigns end-to-end.

Preferred Qualifications

  • Experience in marketing B2B software or IT services.
  • Certifications in Google Ads, Meta Ads, or Performance Marketing.
  • Agency or IT services company background.

Key Metrics (KPIs)

  • Qualified international leads
  • CPL & conversion rate
  • ROAS & overall campaign ROI
  • Lead-to-client conversion quality


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