
Marketing Executive CRM
7 days ago
Job Title: Executive Marketing (Analytics, Performance & CRM)
Company: Aster DM Healthcare
Location: Bangalore / Gurgaon (Work from Office)
Role Overview:
Aster DM Healthcare is looking for a highly motivated Executive – Marketing with expertise in analytics, performance marketing, and CRM systems. This role will be responsible for executing data-driven strategies across paid search, display, SEO, email marketing, and automation — with minimal focus on social media content management.
The ideal candidate will leverage analytics and CRM tools to enhance customer journeys, improve ROI, and support overall business growth.
Key Responsibilities:
- Plan, execute, and optimize digital campaigns across Google Ads, Display, Programmatic, SEO, and Email Marketing.
- Monitor and analyze performance through Google Analytics 4, Google Tag Manager, and Looker Studio dashboards.
- Manage CRM platforms (Salesforce, HubSpot, Zoho, or Microsoft Dynamics) for lead tracking, segmentation, and automation.
- Design and implement marketing automation workflows (drip campaigns, nurturing, retargeting).
- Conduct A/B testing, CRO, and funnel analysis to maximize conversions.
- Integrate campaigns with CRM for accurate attribution, lead scoring, and sales pipeline visibility.
- Deliver timely performance reports and actionable insights to management.
- Ensure compliance with GDPR/data privacy regulations.
Requirements:
- 4–6 years of experience in digital marketing with a focus on performance and CRM.
- Proficiency in Google Analytics 4, Google Tag Manager, and dashboard reporting.
- Hands-on experience with CRM and automation tools (Salesforce, HubSpot, Marketo, Zoho, etc.).
- Proven success in SEM, SEO, Display Ads, and Email Marketing.
- Strong analytical and data-driven decision-making skills.
- Ability to manage multiple campaigns and optimize budgets for ROI.
Preferred Qualifications:
- Google Analytics, Google Ads, or HubSpot CRM certifications.
- Knowledge of SQL, Power BI, or Tableau for advanced analytics.
- Industry experience in healthcare, e-commerce, or B2C preferred.
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