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CRM - Digital Marketing

2 weeks ago

Gurgaon Gurugram Haryana, India IDAM House of Brands Full time

**Manager - CRM**

The CRM Manager is responsible for the development, execution, and continuous refinement of multi-channel Consumer Relations and the development of programs, roadmaps, and Consumer Relations strategies. The CRM Manager focuses on loyalty and retention marketing strategies. The CRM Manager clearly understands how to leverage consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing programs through multiple communication channels to grow consumer loyalty and increase their lifetime value to the business.

**Responsibilities: -**
- Manual and Automation Campaigns KPIs chase.
- Plan and execute Manual and automated campaigns for maximum revenue extraction along with optimized KPIs like Open rate, CTR, CR, ROAS and lower effective discount %Campaign Design & Operations
- Ideate, build & execute customer lifecycle campaigns (Automated & Non-Automated) to increase repeat purchase & LTV from existing customers
- Manage full ownership of monthly/quarterly/annual sale events on BellaVita and Bevzilla to maximize & deliver on revenue & engagement targets - Campaign planning, execution, the launch of new engagement activities, etc.
- Campaign & Customer Analytics
- Work closely with the Analytics team to drive customer & campaign analytics to improve the efficiency of retention programs/campaigns - maximize revenue, conversions, and engagement metrics
- Implement & optimize daily/weekly/monthly retention & customer lifecycle campaigns (automated & non-automated) to deliver on growth targets ownership Of Retention Projects
- Innovate, launch & drive new retention marketing initiatives to build app base, customer engagement & stickiness.
- Project Management & end-to-end execution of retention projects coordinating with Marketing, Product/Tech & Analytics Teams, and Coordination With Stakeholders For Campaign Execution.
- Work closely with Site, Design & Copy, and CRM teams to execute all retention/customer lifecycle campaigns.

**Skills and Qualifications: -**
- Hands-on experience in campaign management platforms (s) like a clever tap, net core, and **MoEngage**.
- Good working knowledge of SQL, MS Excel, Google Analytics, and similar data analytics tools

**Skills/Competencies Required.**
- Experience working with both apps & Websites.
- Experience in campaign planning, execution, and measurement of KPIs.
- Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment Key Objectives.
- To own and drive customer retention projects & initiatives designed to increase repeat purchases, customer engagement, LTV, and retain customers (reduce churn).

**Salary**: ₹1,500,000.00 - ₹2,000,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Gurgaon, Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 5 years (preferred)

**Speak with the employer**
+91 8817160365