Growth & Outreach Specialist

2 days ago

Hyderabad, Telangana, India ACCELQ Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Role Overview:

We are looking for a dynamic and driven
Growth & Outreach Specialist
who brings hands-on experience in
business development, lead nurturing, and outbound prospecting
. The ideal candidate should have a strong background in
cold outreach and conversion activities
, moving leads from
MQL to SQL
through personalized engagement.

This role sits at the intersection of
marketing and sales
, focusing on creating tailored outreach for high-intent accounts and ensuring smooth lead progression through the funnel. Familiarity with
ABM concepts
is essential, and prior experience using ABM tools is a significant advantage.

Key Responsibilities:

1. Prospecting & Cold Outreach

  • Conduct outbound outreach to high-intent and target accounts via email, LinkedIn, and phone.
  • Develop personalized outreach sequences that address specific pain points and drive engagement.
  • Identify and qualify key decision-makers and influencers within target accounts.

2. Lead Nurturing & Conversion

  • Nurture marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) through strategic follow-ups and personalized communication.
  • Understand each prospect's stage in the buying journey and align outreach accordingly.
  • Track and report on conversion metrics from first touchpoint to booked meeting.

3. Collaboration with Sales & Marketing

  • Work closely with the sales team to ensure a smooth handoff of high-quality leads.
  • Collaborate with marketing to refine messaging and identify opportunities for account-level engagement.
  • Share feedback from prospects to improve campaign effectiveness and messaging relevance.

4. Account-Based Marketing (ABM) Support

  • Apply ABM principles to prioritize and engage high-value target accounts.
  • Utilize ABM tools (e.g., Demandbase, 6sense, ZoomInfo) to identify buying intent and optimize outreach.
  • Support execution of personalized multi-channel ABM campaigns in coordination with marketing.

5. Data Management & Reporting

  • Maintain clean lead data and accurate records.
  • Measure and analyze outreach performance, response rates, and conversion effectiveness.
  • Provide insights and recommendations to improve engagement and lead quality.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2–4 years of experience in
    BDR/SDR
    ,
    lead generation
    , or
    outbound prospecting
    roles.
  • Strong understanding of
    lead nurturing, funnel stages, and pipeline management
    .
  • Working knowledge of
    ABM strategy and tools
    (bonus if experienced with Demandbase, 6sense, or similar).
  • Hands-on experience with
    outreach automation tools
    (e.g., HubSpot, , Apollo, Lemlist) and
    LinkedIn Sales Navigator
    .
  • Excellent written and verbal communication skills with a strong sense of personalization in messaging.
  • Analytical mindset to evaluate campaign data and optimize conversion rates.
  • Self-motivated, proactive, and comfortable working in a fast-paced, target-driven environment.

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