Manager - Lead Generation

17 hours ago

Bengaluru Pune, India Spot Your Leaders Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Key Responsibilities:

• Lead and mentor the lead generation team to achieve monthly and quarterly targets.

• Develop and implement scalable lead generation strategies aligned with business goals.

• Oversee the use of tools such as LinkedIn Sales Navigator, ZoomInfo, Lusha, and Apollo for lead sourcing.

• Collaborate with marketing and sales teams to execute targeted campaigns across digital channels.

• Monitor and optimize lead funnel performance (MQLs, SQLs, conversion rates).

• Ensure CRM data integrity and manage enrichment processes (Salesforce, Dynamics 365).

• Drive Account-Based Marketing (ABM) initiatives with customized lead lists and engagement plans.

• Provide regular performance reports and insights to senior leadership.

• Stay updated on industry trends, competitor strategies, and emerging technologies.

Required Skills & Qualifications:

• Bachelors degree in business, Marketing, IT, or a related field.

• 10 years of experience in lead generation, with at least 3 years in a leadership role within ITES/BPO.

• Expertise in CRM and marketing automation platforms (Salesforce, HubSpot, Marketo).

• Strong analytical skills with proficiency in Excel, Power BI, or similar tools.

• Excellent leadership, communication, and stakeholder management skills.

• Knowledge of global data compliance regulations (GDPR, CAN-SPAM, etc.).

Preferred Qualifications:

• Experience working with clients across North America, EMEA, and APAC.

• Exposure to RPA, cloud services, or digital transformation solutions.

• Experience in handling a team of Lead Gen and Research Analysts.

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