Sales Executive

2 days ago

Kollam, Kerala, India Sturlite Electric Pvt Ltd. Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Company Overview

Sturlite Electric Pvt Ltd. is a prominent manufacturing and trading company specializing in LED lights, fans, wires, and switches. With our headquarters in Bangalore, we employ between 501 and 1000 people, contributing significantly to the manufacturing industry. Our commitment to quality and innovation makes us a leader in the market. For more information, visit our website at

Job Overview

We are seeking a dynamic mid-level Sales Executive to join our team at Sturlite Electric Pvt Ltd. This full-time position is based in Kollam. The ideal candidate will possess a deep understanding of field sales and channel sales within the lighting industry, and will be responsible for expanding our market presence and driving sales growth.

Qualifications and Skills

  • Proven experience as a sales executive or in a similar role within the lighting industry.
  • Deep familiarity with field sales, and effectively engaging potential clients. (Mandatory skill)
  • Proficiency in channel sales strategies with a track record of building successful distributor networks. (Mandatory skill)
  • Demonstrated success in generating primary sales through effective client relationship management.
  • Strong understanding of secondary sales techniques to maintain and increase market share.
  • Experience in the fast-moving electrical goods (FMEG) sector, with the ability to adapt sales practices accordingly.
  • Capability to engage and negotiate with dealers and distributors to achieve sales targets.
  • Comprehensive knowledge of the lighting industry, trends, and competitive landscape. (Mandatory skill)

Roles and Responsibilities

  • Develop and execute effective sales strategies to increase Sturlite's presence in the Kollam market.
  • Identify and target potential sales opportunities in the lighting sector, focusing on both field and channel sales.
  • Build and maintain strong relationships with existing and new dealers and distributors.
  • Monitor and analyze market trends to adapt sales tactics and remain competitive.
  • Drive primary and secondary sales, using persuasive strategies to maximize revenue.
  • Collaborate with the marketing team to refine product positioning and promotional strategies.
  • Track sales performance and report regularly to the management team to discuss progress and suggest improvements.
  • Attend industry events and trade shows to network and increase Sturlite's visibility in the market.

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