Retail Media

15 hours ago

Chennai, Tamil Nadu, India Akshya Patra Services Full time ₹ 5,00,000 - ₹ 15,00,000 per year
Overview The Retail Media position plays a crucial role in driving brand visibility and sales growth through targeted advertising strategies in the retail ecosystem. As e-commerce continues to grow exponentially, retailers are increasingly leveraging retail media networks to connect brands with consumers at the point of purchase. This role involves developing and implementing media campaigns that resonate with shoppers, optimizing ad placements, and collaborating closely with both internal teams and external partners. By utilizing data analytics to measure performance and consumer behavior, the Retail Media professional helps to maximize the return on investment for media spend while ensuring that brand messaging aligns with the overall business strategy. Understanding the unique dynamics of retail environments and consumer trends is essential to create effective media solutions that not only enhance brand presence but also elevate the shopping experience. Ultimately, this position is vital to fostering long-term client relationships and driving revenue growth for both the retailer and the brands represented. Key Responsibilities
  • Develop and implement retail media strategies to enhance brand visibility.
  • Collaborate with cross-functional teams to design and execute integrated media campaigns.
  • Analyze campaign performance metrics and optimize strategies based on findings.
  • Manage client relationships by providing updates and gathering feedback on media performance.
  • Create compelling advertising copies and visuals that resonate with target audiences.
  • Conduct market research to understand consumer behavior and industry trends.
  • Oversee budget allocation for various media channels to maximize ROI.
  • Coordinate with creative teams to ensure brand guidelines are adhered to across all materials.
  • Utilize data analytics tools to track and report campaign performance.
  • Facilitate training sessions for internal stakeholders on retail media best practices.
  • Benchmark competitor activities to inform strategic planning.
  • Identify opportunities for new campaigns and partnerships to enhance media offerings.
  • Monitor industry developments and recommend innovative approaches to retail media.
  • Prepare presentations for internal and external stakeholders displaying campaign results.
  • Assist in the development of long-term media strategies to drive growth.
Required Qualifications
  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of experience in media planning or digital marketing.
  • Strong understanding of retail dynamics and consumer purchasing behavior.
  • Proficiency in analytics tools and platforms such as Google Analytics.
  • Experience in project management and managing multiple campaigns simultaneously.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively in a team-oriented environment.
  • Strong analytical and critical thinking abilities.
  • Knowledge of social media marketing and e-commerce platforms.
  • Familiarity with advertising technologies and programmatic media buying.
  • A meticulous eye for detail and a strong sense of urgency.
  • Experience with A/B testing and audience segmentation techniques.
  • Creative mindset with the ability to generate innovative ideas.
  • Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Knowledge of SEO, PPC, and content marketing strategies would be an advantage.

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