Regional Sales Manager–Company Producing
22 hours ago
Job Description: Regional Sales Manager - Starizo
Company Overview
Starizo operates a ₹450+ Crore automated food manufacturing facility in Virudhachalam, Tamil Nadu, with 500 Tons/Day capacity and 60-80% automation. Target launch is June 2026 under A TM Bio Energy brand. Products include rice starch, protein, syrup, maltodextrin, IMO (prebiotic fiber), and arabinoxylan for food, pharma, nutraceuticals, and cosmetics markets.
Position Details
- Title/Level: Regional Sales Manager (L2 - Manager), Commercial/Sales & Marketing department.
- Locations: Chennai, Bangalore, NCR, or Hyderabad.
- Reports to: Plant Head/VP Plant; CTC: ₹18-25 Lakhs (with incentives).
- Mandate: Scale domestic sales from zero to ₹ Cr in 3 years (Y1: ₹25-30 Cr; Y2: ₹60-75 Cr; Y3: ₹ Cr); on board 40-50 customers in Y1 to by Y3; build 6-8 person sales team; maintain 20-22% EBITDA. Cover South, West, North, East India.
Key Responsibilities
- Sales Strategy (35%): Develop go-to-market plans, market research, pricing, pursue opportunities in target sectors.
- Revenue & Accounts (25%): Full sales cycle, key account management, negotiations, trials, industry events.
- Team Leadership (20%): Recruit/train 6-8 executives, set KPIs, coach, performance reviews.
- Collaboration (10%): Align with marketing, production, QA, finance; provide market feedback.
- Analytics (10%): Forecasts, CRM tracking, reports, competitive intelligence.
Competencies & Requirements
Technical Competencies
- Industry Expertise: Deep knowledge of rice-based ingredients, specs, applications, FSSAI/FSSC standards, competitors.
- Sales Skills: B2B methodologies, pipeline/forecasting, negotiations, CRM (Salesforce/Zoho), analytics (Excel/Power BI).
- Financial Acumen: P&L management, pricing, credit, ROI analysis.
- Digital/Tools: ERP, MS Office, LinkedIn for prospecting.
Behavioural Competencies
- Leadership: Inspire teams, lead by example, foster accountability.
- Results Drive: 100%+ target achievement, resilience, ownership.
- Customer Focus: Build trust, consultative selling, high responsiveness.
- Communication: Persuasive presentations, active listening, influence.
- Strategic: Long-term planning, market judgment, adaptability.
- Other: Collaboration, integrity, continuous learning.
Success Factors & Qualifications
- Experience: 8-10 years B2B ingredient sales (3-4 years management); ₹30+ Cr personal/₹50+ Cr territory track record; built 5-10 person teams.
- Education: MBA/PGDM (Sales/Marketing preferred); B.Tech in Food Tech/Biotech/Chemistry valued.
- Other: Regional market knowledge, 50-60% travel, English fluency, start up mind set.
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