AVP, Enterprise Marketing Center Product Owner

• Partner with business stakeholders and the Product Manager to define and align on the overall product vision, strategy, and roadmap for the EMC.
• Translate the shared vision into a prioritized product backlog, developing actionable user stories and requirements that reflect both partner needs and business goals.
• Gather, document, and distill business requirements from diverse stakeholders—including compliance, governance, IT, marketing, and analytics teams—into clear epics and user stories, managing "definition of ready" for features.
• Collaborate closely with cross-functional teams of technology, business, vendor partners, and design resources to ensure timely, on-budget, and high-quality delivery.
• Leverage a partner-centric and outcome-driven mindset to drive platform enhancements, making sure user needs, business objectives, and regulatory requirements are met or exceeded.
• Coordinate end-to-end user acceptance testing (UAT) with business stakeholders and technical teams to ensure solution quality and readiness.
• Serve as a subject matter expert for EMC platform capabilities and integrated marketing tools, providing guidance and support to all stakeholders.
• Continuously monitor product performance and stakeholder feedback, using data-driven insights to drive ongoing optimization and maximize platform adoption.
• Perform other duties and/or special projects as assigned.

• Bachelor's degree with 7+ years experience in managing technology projects or in lieu of degree 9+ years of experience required.
• 2+ years' experience as a Product Owner, Product Manager, or similar, with a focus on technology platforms, ideally within FinTech, MarTech, financial services, and/or digital environments.
• Minimum of 2 years' proven experience running software/platform product development cycles, including Agile Scrum, Kanban, or similar methodologies.
• Project management and leadership of digital application initiatives, including scope, teams, timelines, and communication
• Product ownership and product management experience, especially within technology platforms (e.g., FinTech, MarTech, financial services)
• Experience running software development cycles using Agile Scrum, Kanban, or similar methodologies
• Strong track record of delivering projects on time and managing cross-functional initiatives and stakeholders
• Ability to operate and lead in matrixed organizations and influence business and technical audiences
• Advanced business analysis skills; translating complex requirements into actionable deliverables (features, user stories)
• Vendor and partner management for platform integrations and enhancements
• Excellent organizational, analytical, and problem-solving skills
• Strong verbal and written communication; ability to engage, inspire, and influence at all levels
• High self-motivation, ownership, adaptability, and a continuous improvement mindset
• Creative problem-solving, ability to thrive independently and collaboratively, including in virtual settings
• Experience with change management, user training, and digital product go-to-market
• Knowledge of campaign automation, customer segmentation, and marketing compliance within financial services
• Familiarity with enterprise marketing tools, identity systems, compliance controls, and data governance best practices (APIs, SQL, AmpScript ,data mapping)
• Demonstrated success in driving platform adoption and engagement
• Strategic thinking, experience influencing senior leadership and stakeholders
• Product Vision and Roadmapping: Experience defining product vision and aligning roadmaps with business goals, particularly for technology and digital platforms.
• Requirements Gathering: Skilled at gathering, analyzing, and prioritizing stakeholder requirements and market needs to develop actionable user stories and product features.
• Backlog Management: Proven ability to create, refine, and prioritize a well-maintained product backlog in tools like Jira to ensure timely delivery and value.
• Agile Product Development: Hands-on experience leading or supporting Agile ceremonies (standups, sprint planning, reviews, retrospectives) and working closely with engineering and cross-functional teams.
• Stakeholder Engagement: Effectively serves as the liaison between technical teams, business users, vendors, and leadership, ensuring alignment and clarity of product goals and decisions.
• Data-Driven Decision Making: Uses data, user feedback, and analytics to inform product decisions, drive continuous improvement, and measure success against KPIs.
• User Advocacy: Champions user experience by translating customer needs and business requirements into clear product features.
• Release/Go-to-Market Support: Supports launch planning, change management, user training, and adoption strategies for new product features and enhancements.
• Technology Integration: Experience managing integrations with third-party platforms and ensuring compatibility with martech or fintech ecosystems (such as Salesforce and data systems).
• Influence and Leadership: Leads product direction within matrixed organizations and influences across both business and technical roles—even without direct authority.

• Proven creative problem-solving skills and ability to thrive independently and in cross-functional, virtual environments.
• Experience supporting or leading change management, user training, and go-to-market for new digital product features.
• Demonstrated expertise in Salesforce platform (Sales Cloud, Marketing Cloud) and integration with martech and data ecosystem.
• Solid understanding of campaign automation, customer segmentation, and marketing compliance in financial services.
• Knowledge of Synchrony enterprise marketing tools (e.g., AdWizard, Print on Demand), identity resolution systems, and compliance controls.
• Familiarity with data governance best practices, APIs, SQL, or data mapping.
• Relevant certifications (CSPO, SAFe, Scrum Master, Agile Product Owner, etc.).
• Track record of exceeding platform adoption targets and driving results/engagement.
• Strategic thinker with experience presenting to and influencing senior leadership and stakeholders.
• Preferred Expertise in Salesforce (Sales Cloud, Marketing Cloud) and martech/data integrations
• Development experience with HTML, CSS and JavaScript

• Bachelor's degree with 7+ years experience in managing technology projects or in lieu of degree 9+ years of experience required.
• 2+ years' experience as a Product Owner, Product Manager, or similar, with a focus on technology platforms, ideally within FinTech, MarTech, financial services, and/or digital environments.
• Minimum of 2 years' proven experience running software/platform product development cycles, including Agile Scrum, Kanban, or similar methodologies.

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