Paid Marketing Executive

10 hours ago

Ahmedabad, Gujarat, India IAssess Consultants LLP Full time ₹ 4,50,000 - ₹ 9,00,000 per year

About The Role
Title:
Paid Marketing Executive — Mid-level (2+ years experience)
We're looking for a data-driven
Paid Marketing Executive
to plan, execute, and optimize
performance marketing campaigns
across
Google Ads, Meta Ads, and LinkedIn Ads
.

The ideal candidate will have hands-on experience in
lead generation, campaign analytics, and ROI optimization
, with the ability to turn insights into impactful growth strategies

Key Responsibilities

  • Plan, launch, and optimize campaigns across Google, Meta, and LinkedIn Ads.
  • Manage end-to-end campaign execution — targeting, ad setup, A/B testing, landing page optimization, and reporting.
  • Drive lead generation and user acquisition while maintaining low CPA and high ROAS.
  • Run remarketing, retargeting, and lookalike campaigns to improve conversion rates.
  • Implement A/B testing for creatives, copies, and funnels to enhance performance.
  • Utilize AI tools and automation to streamline campaign management and reporting.
  • Monitor and analyze KPIs (CTR, CPC, CPA, ROAS, Conversion Rates) for ongoing performance improvement.
  • Prepare and present reports using Google Analytics, GTM, Meta Ads Manager, and LinkedIn Campaign Manager.

Requirements

  • Minimum 2 years of experience in Performance Marketing / Digital Marketing (preferably B2B or Finance sector).
  • Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong analytical mindset with experience in funnel optimization and A/B testing.
  • Proficiency in analytics tools – Google Analytics, GTM, and Ads Managers.
  • Ability to manage budgets effectively and deliver measurable ROI.
  • Excellent communication and collaboration skills.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Certifications (Google Ads / Facebook Blueprint) are a plus.


If you're passionate about paid campaigns, analytics, and driving digital growth — this role is for you
Join our dynamic marketing team and make an impact with data-backed decisions.

Skills: google adsense,campaign analytics,roas,paid marketing,performance marketing,gtm,roi,cpc,cpa,digital marketing,performance marketing campaigns,ctr,google analytics,meta ads,google ads,linkedin ads,user acquisition,a/b testing

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