Zonal Marketing Lead

3 days ago

Bengaluru, Karnataka, India Bhima Gold Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Zonal Marketing Lead/Manager

Job Summary: Zonal Marketing Lead/Manager handling end-to-end marketing responsibility of all offline channels. Manages an external team of agencies, merchandisers, and vendors. Coordinates with Central Marketing team / VM Manager / Marcom Manager / Branch Sales team etc. and deliver visibility objectives.

  • Develop and execute comprehensive retail marketing strategies to drive store traffic and sales
  • Plan and implement BTL activations to drive awareness and consideration
  • Drive partnership with local businesses of similar stature to drive footfalls
  • Collaborate with central marketing and branch to identify key locations for OOH and implement monitoring systems
  • Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
  • Manage the creation of marketing collateral, including signage, displays, and promotional materials
  • Analyse sales data and customer insights to optimize marketing strategies and improve campaign performance
  • Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
  • Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
  • Stay informed about retail industry trends, emerging technologies, and best practices in marketing

Desired Candidate Profile

  • Experience in Point of Sale material specification/production process and execution at Retail.
  • Experience in retail development with operational execution responsibilities.
  • Driven Visual Merchandising for Retail stores.
  • Proven expertise in driving operational efficiencies.
  • Requires strong networking skills.
  • Strong collaborative and operational skills backed with good understanding of marketing functions and vendor management.
  • Ability to multi task, adapt to market dynamics, strong team player
  • High human interface with Offline marketing, sales, vendor teams.
  • Relevant experience of 6+ years in BTL agencies/companies.
  • Should be able to speak Local language, English and Hindi

Qualification: Graduate / PG / MBA

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