Senior Marketing Executive

7 days ago

Ahmedabad, Gujarat, India Lexcru Water Tech Pvt. Ltd Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role Overview

The Senior Marketing Executive is a strategic and hands-on role, responsible for planning, executing, and optimizing integrated marketing campaigns (both digital and offline) that drive brand awareness, lead generation, customer acquisition, and retention. This role works cross-functionally with sales, product, creative, analytics, and operations to achieve growth targets, measure performance, and continuously improve marketing impact.

Key Responsibilities

  • Develop, implement, and manage integrated marketing campaigns across channels (digital, social, email, events, PR, partnerships, etc.)
  • Define target audiences, positioning, messaging, and value propositions aligned with business goals
  • Coordinate with creative, content, and media teams (in-house or agencies) to produce assets (ads, landing pages, brochures, videos, etc.)
  • Manage performance marketing (SEM, display, social ads, retargeting) and monitor campaign KPIs (CPC, CTR, conversion, ROAS, etc.)
  • Conduct market research, competitor analysis, customer segmentation, and trend tracking to inform marketing strategy
  • Oversee content marketing efforts: blogs, thought leadership, whitepapers, case studies, newsletters
  • Manage and optimize the website / landing pages for SEO, UX, lead capture, and analytics
  • Implement marketing automation tools / CRM campaigns (drip campaigns, nurture flows)
  • Plan and manage events, webinars, trade shows, and promotional activities
  • Prepare regular reports and dashboards on campaign performance, budget use, ROI, and make data-driven recommendations
  • Collaborate with Sales to generate qualified leads, support sales enablement materials, and align marketing efforts with the sales funnel
  • Manage marketing budgets, vendor relationships, and agency coordination
  • Work with cross-functional teams (product, operations, finance) for aligned launches, offers, product updates

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