Area Sales Manager

2 weeks ago

Hyderabad, Telangana, India Skippi Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Area Sales Manager (ASM) – Telangana & Andhra Pradesh

Location:
Hyderabad (with frequent travel across Telangana & Andhra Pradesh)

Department:
Sales

Reports To:
Sales Head

Skippi is India's leading FMCG startup, known for pioneering innovations in the ice popsicle market and expanding into multiple product categories like muffins, juices, cream rolls, and corn sticks. Backed by strong brand recall and growth vision, we are on a mission to capture maximum market share across India.

Role overview:

The ASM will be responsible for
appointing distributors across Telangana & Andhra Pradesh, building a strong sales executive team, driving secondary sales, and achieving monthly sales targets
. This role demands a result-oriented leader with strong execution skills, market understanding, and the ability to motivate and monitor a sales team.

Key Responsibilities

Distributor Appointment & Management

  • Identify, appoint, and onboard new distributors across Telangana & Andhra Pradesh.
  • Ensure distributor infrastructure, ROI, and compliance as per Skippi's business model.
  • Regular stock and sales audits at distributor points.

Team Management & Sales Execution

  • Recruit, train, and lead a team of Sales Executives (SEs).
  • Monitor daily market activities, route plans, and productivity of SEs.
  • Motivate the team to deliver against secondary sales targets.

Sales Achievement & Growth

  • Achieve monthly and quarterly
    secondary sales targets
    for the assigned states.
  • Drive availability, visibility, and penetration of Skippi products across General Trade and Modern Trade outlets.
  • Ensure proper execution of schemes, trade promotions, and merchandising activities.

Market Development

  • Expand outlet coverage and improve numeric & weighted distribution.
  • Identify gaps and new market opportunities for expansion.
  • Build strong retailer and distributor relationships.

Reporting & Review

  • Maintain accurate MIS reports on distributor performance, team performance, sales trends, and competitor activities.
  • Provide regular updates to the Sales Head on targets, challenges, and growth strategies.

Key Requirements

  • 5–8 years of FMCG Sales experience
    .
  • Proven track record of
    appointing and managing distributors
    in Telangana & Andhra Pradesh.
  • Strong leadership skills to
    manage a large field sales team
    .
  • Excellent communication, negotiation, and relationship management skills.
  • Strong analytical and problem-solving ability.
  • Willingness to travel extensively across both states.

What We Offer

  • Opportunity to be part of a
    fast-growing FMCG startup
    with strong brand recall.
  • Competitive salary + performance-based incentives.
  • Entrepreneurial culture with
    freedom to build markets and teams
    .
  • A chance to grow with Skippi as we scale to a national FMCG brand.

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