Marketing Head

12 hours ago

Siliguri, West Bengal, India INSPIRIA KNOWLEDGE CAMPUS Full time ₹ 20,00,000 - ₹ 25,00,000 per year
The Marketing Head will be responsible for developing and executing comprehensive marketing strategies for the BBA college, driving student admissions, enhancing brand visibility, and strengthening market presence. The role will focus on creating a dynamic and engaging brand experience for prospective students, parents, and stakeholders, while managing lead generation, digital marketing, market analysis, and brand promotion.

Key Responsibilities:

Strategic Marketing Planning:
  • Develop and implement strategic marketing plans aligned with the college's enrolment goals and overall objectives.
  • Conduct thorough market research and analysis to identify trends, opportunities, and competitive landscape.
  • Define target audiences and develop effective marketing strategies to reach and engage them.

Student Admission & Lead Generation:
  • Lead the development and execution of lead generation campaigns to drive student applications.
  • Manage the admissions funnel, optimising conversion rates from inquiry to enrolment.
  • Collaborate with the admissions team to ensure a seamless and positive applicant experience.

Digital Marketing & Social Media:
  • Oversee the college's digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and content marketing.
  • Develop and manage engaging content for various digital platforms to enhance brand awareness and drive traffic.
  • Analyse digital marketing performance and optimize campaigns for maximum ROI.

Brand Management & Promotion:
  • Develop and maintain a strong brand identity and messaging that resonates with target audiences.
  • Oversee the creation of marketing collateral, including brochures, website content, and promotional materials.
  • Organize and manage college events, seminars, and workshops to promote the brand and attract prospective students.

Market Analysis & Competitive Intelligence:
  • Conduct ongoing market research and competitive analysis to identify trends and opportunities.
  • Monitor competitor activities and develop strategies to maintain a competitive advantage.
  • Provide regular reports on market trends, competitor activities, and marketing performance.

Relationship Building & Networking:
  • Build and maintain strong relationships with prospective students, parents, educational institutions, and industry partners.
  • Represent the college at industry events, conferences, and networking opportunities.
  • ​Foster positive relationships with alumni and current students to enhance brand advocacy.

Performance Measurement & Reporting:
  • Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
  • Monitor and analyse marketing performance data to identify areas for improvement.
  • Provide regular reports to senior management on marketing performance, enrolment trends, and market insights.

Budget Management:
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and maximising ROI.
  • Monitor marketing expenditures and provide regular budget reports.

Team Leadership & Development:
  • Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
  • Foster a collaborative and high-performance team environment.

Technology & Marketing Systems:
  • Utilize marketing automation tools and CRM systems to streamline marketing processes and improve efficiency.
  • Stay updated with the latest marketing technologies and trends.
  • Oversee the colleges website, and ensure it is updated and functioning correctly.


Requirements Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field required; MBA/PGDM in Marketing preferred.
  • 8 years of proven marketing leadership experience, ideally within the education sector.
  • Expertise in digital marketing, lead generation, and brand management.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing analytics tools and CRM systems.


  • Marketing Head

    11 hours ago

    Siliguri, West Bengal, India Regia Ceramica Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    The Marketing Head will be responsible for developing and executing comprehensive marketing strategies for the BBA college, driving student admissions, enhancing brand visibility, and strengthening market presence. The role will focus on creating a dynamic and engaging brand experience for prospective students, parents, and stakeholders, while managing lead...

  • Marketing Head

    15 hours ago

    Siliguri, West Bengal, India RECEX Pvt. Ltd. Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Job Description The ideal candidate is a strategic, data-driven marketing leader with 5-7 years of experience, ideally in the higher education sector. They possess a proven track record of developing comprehensive marketing strategies that directly increase student enrolment. Expertise in digital marketing (SEO/SEM, social media), lead generation,...

  • Urban Head

    2 weeks ago

    Siliguri, West Bengal, India Berger Paints Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Job Description Urban HeadPosition: Urban HeadReporting To: Area Sales Manager (ASM)Location:Role Overview:The Urban Head will work closely with the ASM to drive store expansion, installation, and stabilization of secondary sales. The role involves identifying opportunities, ensuring timely store setup, and supporting Sales Executives (SEs) to strengthen...

  • Sales Head \ Admission Head

    2 weeks ago

    Siliguri, West Bengal, India Regia Ceramica Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Overview:The Sales/Academic Counsellor Head will be responsible for leading and managing the admissions team and ensuring the effective recruitment and counselling of prospective students for the management college. This role combines both sales and academic counselling responsibilities, with a focus on student enrolment, academic guidance, and meeting...

  • Sales Head \ Admission Head

    2 weeks ago

    Siliguri, West Bengal, India INSPIRIA KNOWLEDGE CAMPUS Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Overview:The Sales/Academic Counsellor Head will be responsible for leading and managing the admissions team and ensuring the effective recruitment and counselling of prospective students for the management college. This role combines both sales and academic counselling responsibilities, with a focus on student enrolment, academic guidance, and meeting...

  • 3 Days Left General Manager

    3 weeks ago

    Siliguri, West Bengal, India Inspiria Knowledge Campus Full time

    General Manager GM - Sales Marketing Invana The focus is on ownership of the end-to-end customer experience consistent pipeline building and deep alignment with wellness positioning and hospitality sales Position General Manager - Sales Marketing Invana Corporate Productivity Wellness Hub Location Siliguri West Bengal Reports To ...

  • Sales Executive

    18 hours ago

    Siliguri, West Bengal, India SAGAMAX HOME AUTOMATION Full time ₹ 3,60,000 - ₹ 7,20,000 per year

    Job Title: Sales ExecutiveDepartment: Sales & MarketingLocation: Siliguri, Darjeeling, Sikkim, Bihar, DelhiReports To: Human Resources (HR) / Business HeadJob SummaryThe Sales Executive is responsible for driving sales, promoting products, and building strong relationships with customers and dealers. This role involves achieving sales targets, conducting...

  • Sr. Sales Manager

    12 hours ago

    Siliguri, West Bengal, India Pramerica Life Insurance Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    PRAMERICA LIFE INSURANCE LTD.Defending Dreams, Securing FuturesSr. Sales Manager – Defence Channel Location: Siliguri | Full-Time | On-Ground Operations MISSION BRIEF:Pramerica Life Insurance, forged in discipline and driven by purpose, invites battle-hardened leaders to join our elite Defence Channel. Your theatre of operations will be within the...

  • Expert Business Executive_Siliguri 1

    7 days ago

    Siliguri, West Bengal, India Zydus Wellness Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    CADILA HEALTHCARE LIMITEDAbout Zydus WellnessZydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite....

  • HOD( BCA), HOD

    5 days ago

    Siliguri, India Inspiria Knowledge Campus (A Unit of J.P Foundation) Full time

    Company Description Inspiria Knowledge Campus is an international standard management college established in 2010 in Siliguri, West Bengal, India by J.P. Sahu Foundation. The institution aims to make Indian youth employable and is affiliated with West Bengal University of Technology. Inspiria provides a robust educational environment focused on developing...

  • ▷ Only 24h Left! Marketing Head

    3 days ago

    Siliguri, West Bengal, India Inspiria Knowledge Campus Full time

    The Marketing Head will be responsible for developing and executing comprehensive marketing strategies for the BBA college driving student admissions enhancing brand visibility and strengthening market presence The role will focus on creating a dynamic and engaging brand experience for prospective students parents and stakeholders while managing lead...

  • Expert Business Executive_Siliguri 1

    5 days ago

    Siliguri, India Zydus Wellness Full time

    CADILA HEALTHCARE LIMITED About Zydus Wellness Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and...

  • Medical Representative

    17 hours ago

    Mumbai, Patna, Siliguri, India Hamdard Full time ₹ 4,68,000 - ₹ 5,28,000 per year

    Job Title: MEDICAL REPRESENTATIVE (HTF Executive)Function: SalesReports to: Area Sales Manager TMDepartment: SALES - TMWork Location/ Head QuarterVARANASIMUMBAI-PATNA,SILIGURIINDOREKey Responsibilities:Promote Unani medicines and healthcare products to doctors, Hakeems, chemists, and distributors.Achieve monthly sales targets in the assigned territory.Ensure...