Assistant Sales Manager

4 days ago

Pune, Maharashtra, India Banaraswala Wire Mesh Full time ₹ 4,00,000 - ₹ 12,00,000 per year

1. Institutional Marketing Strategy Development:

  • Strategic Planning: Develop and execute marketing plans to target institutional clients, ensuring alignment with the overall company marketing strategies.
  • Market Segmentation: Identify and analyze various institutional market segments relevant to BWM's product offerings, and tailor strategies to meet their specific needs.
  • Campaign Management: Design and implement marketing campaigns aimed at institutional clients, incorporating both traditional and digital marketing channels.
  • Brand Building: Strengthen the company's brand presence in institutional markets through consistent messaging, targeted communication, and participation in industry exhibitions and trade shows.

2. Lead Conversion and Sales Support:

  • Lead Conversion: Work closely with the sales team to convert potential institutional leads provided by the Business Intelligence Team into clients and follow through with qualified opportunities.
  • Promotional Material Development for Sales: Prepare and update marketing materials, presentations, brochures, and case studies tailored to institutional clients' requirements.
  • Client Proposal Management: Collaborate with the sales team to draft proposals for institutional clients, ensuring alignment with their procurement processes and expectations.

3. Customer Service & Relationship Management:

  • Relationship Building: Cultivate long-term relationships with key institutional clients by maintaining regular contact, understanding their needs, and offering customized solutions.
  • Customer Retention: Develop strategies to retain institutional clients and maximize lifetime value through ongoing communication, service, and engagement.
  • Customer Feedback: Gather client feedback post-delivery and work with internal teams to ensure improvements in service or product offerings.
  • Customer Interaction: Work closely with institutional clients, maintaining open communication and promptly addressing any concerns or issues.
  • On-Site Visits: Conduct on-site visits to key institutional clients for relationship-building and to understand their unique challenges and needs.
  • Custom Solutions: Work with internal teams to develop tailored solutions for institutional clients that fit their procurement criteria and operational needs.

4. Collaboration and Cross-Functional Coordination:

  • Cross-Departmental Collaboration: Coordinate closely with other departments, including Sales, Operations, and Product Development, to ensure institutional marketing initiatives are well-supported and executed.
  • Sales Team Support: Provide the sales team with market insights, leads, and marketing materials needed to approach institutional clients effectively.
  • Training & Development: Assist in training sales and marketing teams on the nuances of institutional marketing to enhance their customer handling skills.

5. Reporting and Analytics:

  • Performance Monitoring: Track and report on the effectiveness of institutional marketing campaigns, including lead generation, conversion rates, and overall return on investment (ROI).
  • Market Insights: Provide regular updates on market conditions, customer preferences, and emerging trends that could impact institutional marketing efforts.
  • Budgeting: Assist in managing the marketing budget for institutional initiatives, ensuring cost-effective strategies and maximum ROI.

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