
Assistant Sales Manager
2 days ago
1. Institutional Marketing Strategy Development:
- Strategic Planning: Develop and execute marketing plans to target institutional clients, ensuring alignment with the overall company marketing strategies.
- Market Segmentation: Identify and analyze various institutional market segments relevant to BWM's product offerings, and tailor strategies to meet their specific needs.
- Campaign Management: Design and implement marketing campaigns aimed at institutional clients, incorporating both traditional and digital marketing channels.
- Brand Building: Strengthen the company's brand presence in institutional markets through consistent messaging, targeted communication, and participation in industry exhibitions and trade shows.
2. Lead Conversion and Sales Support:
- Lead Conversion: Work closely with the sales team to convert potential institutional leads provided by the Business Intelligence Team into clients and follow through with qualified opportunities.
- Promotional Material Development for Sales: Prepare and update marketing materials, presentations, brochures, and case studies tailored to institutional clients' requirements.
- Client Proposal Management: Collaborate with the sales team to draft proposals for institutional clients, ensuring alignment with their procurement processes and expectations.
3. Customer Service & Relationship Management:
- Relationship Building: Cultivate long-term relationships with key institutional clients by maintaining regular contact, understanding their needs, and offering customized solutions.
- Customer Retention: Develop strategies to retain institutional clients and maximize lifetime value through ongoing communication, service, and engagement.
- Customer Feedback: Gather client feedback post-delivery and work with internal teams to ensure improvements in service or product offerings.
- Customer Interaction: Work closely with institutional clients, maintaining open communication and promptly addressing any concerns or issues.
- On-Site Visits: Conduct on-site visits to key institutional clients for relationship-building and to understand their unique challenges and needs.
- Custom Solutions: Work with internal teams to develop tailored solutions for institutional clients that fit their procurement criteria and operational needs.
4. Collaboration and Cross-Functional Coordination:
- Cross-Departmental Collaboration: Coordinate closely with other departments, including Sales, Operations, and Product Development, to ensure institutional marketing initiatives are well-supported and executed.
- Sales Team Support: Provide the sales team with market insights, leads, and marketing materials needed to approach institutional clients effectively.
- Training & Development: Assist in training sales and marketing teams on the nuances of institutional marketing to enhance their customer handling skills.
5. Reporting and Analytics:
- Performance Monitoring: Track and report on the effectiveness of institutional marketing campaigns, including lead generation, conversion rates, and overall return on investment (ROI).
- Market Insights: Provide regular updates on market conditions, customer preferences, and emerging trends that could impact institutional marketing efforts.
- Budgeting: Assist in managing the marketing budget for institutional initiatives, ensuring cost-effective strategies and maximum ROI.
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