Assistant Marketing Manager

2 days ago

Panjim, Goa, India Latambarcem Brewers Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Latambarcem Brewers is one of India's most progressive beverage companies — the makers of Maka Di (craft beer), Borecha, and SuperMaka. We're a team driven by curiosity, creativity, and a love for bold ideas that connect with today's culture.

Role Overview:

We're looking for a Asst. Marketing Manager — someone who lives at the intersection of creativity and strategy. You'll lead social media, manage offline experiences, coordinate events, and build customer love across touchpoints. The role demands an understanding of digital storytelling, a flair for execution, and an instinct for what drives engagement and growth.

Key Responsibilities:

  • Lead the brand's social media strategy — content planning, posting, engagement, and community building across Instagram, LinkedIn, and other platforms.
  • Work closely with the design team to conceptualize and execute campaigns, reels, and brand stories.
  • Manage and execute offline marketing activities, including sampling, events, and brand activations.
  • Plan and coordinate on-ground events and collaborations to enhance brand visibility and experience.
  • Build strong customer engagement initiatives — from DMs to events to post-purchase experiences.
  • Track marketing performance metrics, provide insights, and contribute to overall growth strategy.
  • Collaborate with agencies, influencers, and partners to amplify campaigns and co-create content.
  • Ensure consistency in brand voice, design language, and storytelling across all touchpoints.

What We're Looking For:

  • Strong understanding of social media, influencer management, and offline marketing.
  • Excellent communication and content ideation skills.
  • Comfort with working in a fast-paced, creative environment.
  • Prior experience in lifestyle, FMCG, or beverage brands is a plus.
  • Based in or willing to relocate to Goa.

Why Join Us:

  • Work with an energetic, creative team behind some of Goa's most loved beverage brands.
  • End-to-end ownership of campaigns and ideas that actually go live.
  • A chance to blend creativity, strategy, and experience marketing — all in one role.

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