Performance Marketer

5 days ago

Greater Delhi Area, India Spinta Digital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description: Performance Marketer (D2C Growth Specialist)

Location:
Remote

Employment Type:
Full-time

Experience:
4–7+ years in Performance Marketing with proven D2C success

About Spinta Digital

Spinta Digital is a full-service growth partner working across
branding, creativity, marketing, and technology
. We've helped scale multiple D2C brands from zero to multi-crore revenues by building strong eCommerce foundations and deploying performance-driven marketing strategies.

We are now seeking a
Performance Marketer
who thrives on scaling D2C brands from scratch, understands consumer psychology deeply, and knows exactly how to use
Meta Ads and Google Ads
to drive measurable growth.

Role Overview

As a
Performance Marketer
, you will own the
paid growth engine
for our D2C clients. You'll be responsible for building campaigns from the ground up, scaling them to profitability, and staying ahead of the curve with changing algorithms, ad formats, and consumer trends.

This role is highly analytical yet creative — the right candidate knows how to read data, translate it into actionable insights, and craft campaigns that not only perform but also tell a brand's story.

Key Responsibilities

  • Build, manage, and scale
    Meta (Facebook/Instagram) Ads
    and
    Google Ads
    campaigns for D2C brands.
  • Develop full-funnel strategies (TOF, MOF, BOF) with
    retargeting, lookalikes, and audience
  • segmentation
    .
  • Create ad creatives and copy in collaboration with design and content teams.
  • Monitor performance daily and optimize for ROAS, CAC, LTV, and AOV.
  • Implement and interpret
    A/B tests
    across creatives, audiences, and landing pages.
  • Track performance using GA4, Google Tag Manager, and attribution tools.
  • Stay updated on
    platform trends, privacy updates, and algorithm changes
    .
  • Provide strategic insights to complement Shopify CRO initiatives.
  • Prepare reports with clear insights, learnings, and next-step recommendations.

Required Skills & Experience

  • 4+ years hands-on managing
    Meta and Google Ads
    with significant monthly budgets.
  • Proven track record in scaling
    D2C brands from scratch to high revenue
    .
  • Strong grasp of
    eCommerce metrics
    (ROAS, MER, CAC, retention).
  • Experience with GA4, GTM, Meta Pixel, Conversion APIs, and attribution tools
  • Data-driven mindset with comfort in analytics and dashboards.
  • Excellent copy instincts and ability to brief creatives for high-performing ads.
  • Strong knowledge of
    trends in performance marketing
    (Reels ads, Advantage+ campaigns, Performance Max).

Preferred Qualifications

  • Agency-side experience managing
    multiple D2C clients
    .
  • Familiarity with
    email/whatsapp flows
    and their role in performance marketing.
  • Understanding of CRO principles and how media interacts with on-site experience.
  • Experience with scaling across geographies (India + international markets).
  • Why Join Spinta Digital?
  • Work on
    fast-growing D2C brands
    across diverse categories.
  • Be the
    growth engine partner
    to our Shopify & CRO experts.
  • Join a collaborative, innovation-first culture where performance is celebrated.
  • Exposure to
    cutting-edge AI and marketing automation tools
    .

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