Growth Strategist

4 days ago

Bengaluru, Karnataka, India 8d8c0028-b502-403a-89d2-8352d7524ed4 Full time ₹ 1,00,000 - ₹ 25,00,000 per year

The Mission: Transforming Workplace Mental Health

Join Liya.Ai at the forefront of the HR-Tech revolution. We are India's first Hybrid Employee Assistance Platform (EAP), tackling the massive problem of workplace stress, low EAP utilization, and the resulting ₹1.1 Lakh Crore productivity loss for

Indian businesses.

This is an entrepreneurial role where you will be instrumental in designing and executing the strategies that bring Liya.Ai to enterprise customers. You will have full ownership over the initial contact and qualification phase of our sales cycle.

Key Responsibilities

  • Pipeline Creation: Be the primary engine responsible for identifying, qualifying, and engaging People Leaders (HR Heads, CHROs, Founders) at mid-to-large-sized corporations across India.
  • Strategic Outreach: Design and deploy highly personalized, multi-channel communication strategies (focusing heavily on LinkedIn Social Selling and targeted email) to convert cold interest into booked, qualified discovery meetings.
  • Narrative Design: Work closely with the Founder to refine the core value proposition and create high-impact, short-form content that resonates with CXO-level audiences (posts about retention, compliance, and ROI, leveraging proprietary data and success case studies).
  • Market Intelligence: Conduct deep research on target accounts to understand their specific wellness pain points, customizing your pitch to speak directly to their business needs and budgetary cycles.
  • Process Improvement: Help select, implement, and optimize the sales tools and processes (CRM, outreach sequences) that will scale our lead generation efforts as we grow.

Who You Are?

Experience: 1–2 years in a Business Development, Sales, Marketing, or similar client-facing role, ideally within a B2B SaaS environment.

Communication: You are an exceptional writer and communicator who can distill complex ideas (like the Hybrid EAP model) into concise, persuasive, and professional messaging for senior executives.

Drive & Resilience: You are highly motivated, comfortable operating with autonomy, and understand that sales development requires persistence and a positive attitude.

Curiosity: You enjoy research, understanding organizational structures, and finding the perfect, data-driven angle to start a conversation.

Mission-Alignment: A genuine passion for mental health, organizational effectiveness, and using technology to drive positive change.

Note: Specific, performance-based objectives and goal structures will be transparently discussed in detail with selected candidates during the final interview stages.

About Company: Liya.Ai is pioneering a new era of employee well-being. We are a Hybrid Employee Assistance Platform that reimagines how organizations support their people by seamlessly blending the simplicity of AI with the wisdom of licensed human therapists.

We built our platform to close the critical gap between widespread employee stress and the low utilization of traditional mental health services. Our AI coaches serve as a private, on-demand starting point for daily challenges, while our human therapists provide a compassionate safety net for deeper, critical care.

Beyond individual support, our platform empowers leaders with a real-time, anonymized view of their organizational health, enabling them to make proactive, data-driven decisions that build a resilient and engaged culture.

Partner with us to create a workplace where every employee feels valued and empowered to thrive.

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