Lead - Ad Operations & Analytics

7 days ago

Bengaluru, Karnataka, India Healthplix Technologies Full time ₹ 15,00,000 - ₹ 28,00,000 per year

About the Role:

  • This role is critical to ensuring advertising campaigns run smoothly, efficiently, and deliver measurable results for our clients

  • As a Lead - Ad Operations & Analytics, you'll support the planning, execution, and optimization of ad operations. You'll work cross-functionally with sales, data analytics, product, etc. to ensure that there is optimal visibility of Ads to our users and also delivers outcomes for our clients

Key Responsibilities:

  • Support end-to-end execution of ad campaigns. Right from selecting doctors for the campaign, deciding on optimal impressions, to delivering outcome reports

  • Monitor campaign health, flag issues proactively, and participate in post-campaign analysis and reporting.

  • Identify process improvements and automation opportunities to streamline ad operations

  • Understand the outcomes expected by the client and run campaigns accordingly to optimize for the expected outcomes

Qualifications:

  • 2+ years of experience in business analysis role and taking data based decisions

  • Comfortable working with data; ability to interpret metrics and deliver insights.

  • Excellent organizational skills and attention to detail.

  • Proficiency in excel is mandatory. Strong skills in SQL and python are good to have

  • An MBA from a tier-1 business school/ more than 2 years of experience working in a business role in a startup environment

  • Preferable to have some experience in pharmaceuticals/ healthcare

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