Senior Sales Manager – Modern Trade

20 hours ago

Hyderabad, Telangana, India Job Listings by Babblebots Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are hiring for Beco.

Job Title: Senior Sales Manager – Modern Trade (FMCG)

Company: Beco

Location: Mumbai (Onsite Role)

About:

Beco is a sustainable FMCG brand offering eco-friendly home and personal care products designed for the modern Indian consumer.

Experience Required:

6–10 years of experience in Key Account Management, preferably in the FMCG/Consumer Goods space, with at least 3 years in modern trade channel management. Prior experience handling large accounts like Reliance Retail, DMart, Big Bazaar, etc., is highly preferred.

Must Have:

a. Experience in handling large modern trade accounts.

Good to Have:

a. Background in eco-friendly or sustainable consumer brands

b. Experience working with high-growth startups or emerging brands

Key Responsibilities:

  • Develop and execute modern trade sales strategies to meet revenue targets.
  • Identify and pursue new business opportunities within key modern trade accounts.
  • Build and manage strong relationships with major retail chains like Reliance Retail, DMart, and Big Bazaar.
  • Negotiate annual business plans, JTBD, and promotional activities with retailers.
  • Ensure effective in-store execution, product availability, and brand visibility.
  • Conduct quarterly business reviews (QBRs) to optimize sales performance.
  • Analyze sales data, category trends, and monitor inventory levels to drive performance.
  • Collaborate with distributors and sales teams to streamline supply chain and fulfillment.
  • Plan and implement trade promotions, consumer activations, and in-store branding with marketing.
  • Work cross-functionally with supply chain, finance, marketing, and merchandising teams to ensure alignment and execution excellence.

Qualifications:

  • Bachelor's or Master's degree in Business, Sales, Marketing, or a related field (MBA preferred)
  • 7 years of experience in modern trade sales, preferably in FMCG, retail, or consumer goods
  • Strong experience managing large modern trade accounts (e.g., Big Bazaar, DMart, Reliance Retail)
  • Proven expertise in category management, sales forecasting, and trade negotiations
  • Ability to work with data and analytics to drive decision-making and optimize performance.

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