Senior Marketing Manager

1 day ago

Bengaluru, Karnataka, India Buloke Commercial Assets Private Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Location:
Hebbal kempapura

Department:
Marketing

Experience Required:
Minimum 10 Years (Real Estate Sector Preferred)

Reports To:
MD/CEO

Job Overview:

We are seeking a dynamic and strategic
Senior Marketing Manager
with over 10 years of experience in the
real estate sector
to lead our brand strategy, marketing campaigns, digital initiatives, and customer engagement efforts. The ideal candidate will have a proven track record of creating and executing impactful 360° marketing strategies across
ATL, BTL, digital, and experiential platforms
, while also leading cross-functional teams and managing vendors to deliver measurable results.

Key Responsibilities:

1. Brand Strategy & Campaign Management

  • Develop and implement integrated brand strategies aligned with business goals.
  • Plan and execute
    ATL, BTL, digital, and experiential
    campaigns to drive awareness, engagement, and conversion.
  • Lead go-to-market plans for new project launches and brand repositioning.
  • Manage creative development and media planning with internal and external stakeholders.

2. Digital Marketing & Lead Generation

  • Drive digital marketing initiatives across
    SEO, SEM, social media, email, and property portals
    .
  • Optimize campaigns for lead generation, traffic acquisition, and brand visibility.
  • Analyze and report on digital performance metrics, conversion rates, and cost per lead.

3. CRM & Marketing Analytics

  • Utilize
    CRM tools
    (Salesforce, Ramco, etc.) to track customer journeys and funnel performance.
  • Conduct
    funnel analysis
    , measure campaign
    ROI
    , and provide insights for continuous improvement.
  • Collaborate with sales to improve lead nurturing and customer engagement strategies.

4. Leadership & Collaboration

  • Lead and mentor a team of marketing professionals, fostering a culture of innovation and accountability.
  • Manage vendor relationships, creative agencies, and media partners.
  • Coordinate with internal departments (Sales, Product, Finance) for cohesive marketing execution.

5. Communication & Client Relations

  • Craft compelling presentations and proposals for internal stakeholders and clients.
  • Drive engagement through excellent
    communication, negotiation, and presentation
    skills.
  • Represent the brand at events, launches, and industry forums.

Key Skills & Competencies:

  • Strategic Marketing & Campaign Execution
  • Real Estate Market Knowledge
  • Digital Marketing (SEO, SEM, SMM, Portals)
  • CRM Platforms: Salesforce, Ramco
  • ROI Tracking & Funnel Analytics
  • Team Leadership & Vendor Management
  • Client Relations & Communication Excellence

Qualifications:

  • Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 10 years of relevant experience, preferably in the
    real estate
    industry.
  • Demonstrated ability to lead large-scale marketing initiatives with measurable outcomes.

Preferred Certifications (Optional):

  • Google Ads / Analytics
  • HubSpot / Salesforce CRM Certifications
  • Digital Marketing Certifications (e.g., Meta, HubSpot, Coursera, etc.)

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