
Lead Generation Manager
1 day ago
Job Title: Lead Generation Manager
Experience: 5 – 7 years
Employment Type: Full-time
About the Role:
We are seeking a results-driven Lead Generation Manager to spearhead our demand generation efforts. The ideal candidate should have a strong background in software lead generation (preferred) or B2B lead generation with proven expertise across platforms like LinkedIn, Meta (Facebook/Instagram), and other lead generation campaigns. This role requires a strategic thinker who can design, execute, and optimize campaigns to generate high-quality leads that fuel business growth.
Key Responsibilities:
- Develop and implement effective lead generation strategies to achieve qualified lead targets.
- Drive software/B2B lead generation campaigns through LinkedIn, Meta, Google Ads, and other digital channels.
- Manage end-to-end lead generation campaigns – planning, targeting, execution, monitoring, and reporting.
- Optimize campaigns to reduce cost-per-lead (CPL) and improve ROI.
- Work closely with the sales and marketing teams to align lead generation strategies with business objectives.
- Utilize CRM and marketing automation tools to track, nurture, and manage leads through the funnel.
- Analyze campaign performance data and provide actionable insights for continuous improvement.
- Stay updated with industry trends, tools, and best practices in digital and B2B lead generation.
Required Skills & Qualifications:
- 5–7 years of proven experience in lead generation, preferably in the software/IT industry.
- Strong expertise in LinkedIn Sales Navigator, LinkedIn Ads, Meta Ads Manager, and other lead generation tools.
- Experience in managing B2B lead generation campaigns with measurable results.
- Solid understanding of digital marketing, paid campaigns, CRM systems, and marketing automation tools (e.g., HubSpot, Zoho, Salesforce, etc.).
- Strong analytical skills with the ability to interpret data and optimize campaigns.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively with cross-functional teams.
Job Types: Full-time, Permanent
Pay: ₹50, ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Provident Fund
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