Influencer Marketing Lead

What can you Expect

In this role, you can expect to manage influencer marketing campaigns by networking with influencers, crafting persuasive pitches, and ensuring brand alignment.

1. Influencer marketing:

- Build a solid relation with influencers & Management agencies as well as maintain relations with the existing clients

- Responsible for reaching out to influencer marketing agencies to discuss new business synergies.

- Sharing the quotations and deliverables to brands and agencies as per the requirements

- Plan persuasive approaches & pitches that will convince potential influencers & clients to engage in business with the company.

- Analyse the client's brand tone, the vision, and how they would like to project themselves.

- Ensure these timelines are shared with the influencer's agencies and partners we are working with

- Responsible for carrying out in-depth research to identify the current influencers/bloggers in the market and the correlation between their market projections and the brand.

- Stay up-to-date on industry trends and best practices to create innovative art work to ensure that designs are relevant and effective in capturing the target audience's attention

- To keep a high standard in communication skills and methods used on behalf of the agency

2. Client Relationship Management:

- Act as a key point of contact for clients, ensuring efficient and effective communication.

- Understand the client's brand identity, core values, and unique selling propositions (USPs) to execute effective campaigns.

- Develop and maintain strong, trusting relationships with clients.

- Regularly communicate with clients to understand their needs, objectives, and feedback.

- Manage project timelines, budgets, and deliverables, overseeing a smooth execution process.

- Provide valuable insights to enhance campaign performance and achieve optimal results

3. Campaign management:

- Work closely with internal teams, including creative, and production, to ensure timely and successful delivery of projects/campaigns

- Coordinate campaign timelines, budgets, and deliverables to meet client expectations.

- Collaborate with cross-functional teams to ideate and conceptualise weekly/monthly content, pitches and campaigns.

- Provide regular updates to clients on the status of the deliverables.

- Following internal TATs, tasks prioritisation, and timely delivery of work.

- Identifying opportunities to upsell additional digital marketing services to existing clients.

4. Timelines and Schedules:

- Assist managers in prioritising tasks and maintaining timelines and schedules.

- Prioritise tasks across various brands ensuring the timely & accurate delivery of client work.

- Promptly responding to emails.

- Ensuring timely delivery of client requirements & expectation management

5. Vendor Management:

- Invoicing and follow-up on payments.

- Maintain relevant trackers with accurate information

6 . Cross-Functional Coordination: Collaborate closely with Creative Team, Account Management, Edit Team and Production Team to understand project requirements and deliver shoots that meet client needs.

7. Time Management: Time Management: Ensure all assigned projects meet deadlines while ensuring team members also adhere to timelines.

8. Upselling and Business Development:

- Identify opportunities for upselling additional services to existing clients, contributing to the growth of the business.

- Collaborate with the Brand Solutions team to develop strategies for upselling and cross-selling services.

- Provide insights and recommendations to clients based on industry trends and best practices to encourage the adoption of additional services.

- Develop and maintain strong relationships with clients to understand their business objectives, challenges, and expectations.

9. Team Collaboration and Mentorship:

- Mentor and Train a team of Creative writers, fostering a collaborative environment that promotes creativity and professional growth.

- Work closely with cross-functional teams including Designers, Production, and Account Management specialists to deliver integrated Creative solutions.