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Marketing Executive

2 weeks ago

Guwahati Assam, India Better Power Services Pvt Ltd Full time

The Marketing Executive plays a pivotal role in the development and execution of marketing plans and strategies aimed at promoting our products/services and enhancing brand awareness. They are responsible for driving marketing campaigns, analyzing market trends, and identifying opportunities to maximize the company's marketing efforts.

**Responsibilities**:

- Develop and implement strategic marketing plans to achieve business objectives.
- Conduct market research to identify consumer needs, preferences, and trends.
- Analyze data to assess campaign effectiveness and make recommendations for optimization.
- Coordinate with internal teams, including sales and product development, to ensure alignment of marketing efforts with overall company goals.
- Manage relationships with external vendors, such as advertising agencies and printers, to ensure timely and cost-effective execution of marketing initiatives.
- Monitor competitor activity and industry trends to stay ahead of the curve and identify opportunities for differentiation.
- Assist in the planning and execution of promotional events, trade shows, and other marketing activities.
- Stay up-to-date with digital marketing trends and best practices, and suggest new ideas to enhance our marketing strategy.
- Prepare regular reports and presentations on marketing metrics and campaign performance for management review.

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person