 
						Paid Marketing Manager
1 week ago
PAID ADVERTISING SPECIALIST
SALARY 2.9L
- Campaign Strategy and Planning: 
- Collaborate with clients or internal stakeholders to understand their advertising goals and target audience. 
- Develop comprehensive paid advertising strategies that align with clients' or company's objectives.
- Identify appropriate advertising platforms, such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others, based on target audience and campaign goals.
- Set campaign budgets, timelines, and performance KPIs. 
- Ad Creation and Copywriting: 
- Create compelling ad copy and visually appealing creatives to attract and engage the target audience. 
- A/B test various ad elements to optimize performance and drive continuous improvement. 
- Campaign Implementation and Management: 
- Set up and launch paid advertising campaigns on chosen platforms. 
- Monitor campaign performance, ensuring they stay within budget and deliver desired results.
- Analyze data and metrics to identify trends, insights, and opportunities for optimization.
- Make data-driven adjustments to targeting, bidding, and creatives to improve ad performance. 
- Conversion Tracking and Reporting: 
- Implement conversion tracking mechanisms to measure the effectiveness of campaigns. 
- Prepare regular reports on campaign performance, highlighting key metrics and insights.
- Present findings and recommendations to clients or internal teams. 
- Stay Updated on Industry Trends: 
- Keep abreast of the latest trends, best practices, and advancements in paid advertising and digital marketing. 
- Suggest and implement innovative strategies to stay ahead of the competition.
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