Paid Marketing Specialist
4 days ago
Paid Marketing Specialist
Location:
Bengaluru, Karnataka, India
Experience:
2–4 Years
Employment Type:
Full-time
Salary:
5-9LPA
Company Description
Decode Age is India's first longevity-focused company, dedicated to extending healthspan through cutting-edge science, biomarker testing, and evidence-based supplements. By addressing ageing at the cellular level, Decode Age aims to revolutionize health and well-being. Join the movement and become a Longevian
Key Responsibilities
1. Campaign Management
- Plan, execute, and optimize paid campaigns on Meta Ads, Google Ads (Search, Display, YouTube), and marketplace ad platforms.
- Manage daily budgets, bids, and pacing to ensure efficient use of ad spend.
- Conduct A/B testing on creatives, audiences, and landing pages.
2. Data Analysis & Reporting
- Track campaign performance metrics such as ROAS, CTR, CAC, CVR, and LTV.
- Create weekly and monthly performance dashboards for leadership review.
- Analyze data to identify trends, opportunities, and areas for improvement.
- Present insights and strategic recommendations to senior authorities.
3. Marketplace Optimization
- Manage and optimize Amazon, Flipkart, and other e-commerce marketplace ads.
- Work closely with the e-commerce and creative teams to improve product listings, keywords, and ad placement.
- Track marketplace sales attribution from paid efforts.
4. Strategy & Collaboration
- Collaborate with creative, content, and product teams to align campaign messaging with Decode Age's brand tone and business goals.
- Stay updated with the latest digital marketing trends, tools, and algorithm changes.
- Support new product launches and promotional campaigns with paid media strategies.
Key Skills & Requirements
- 2–4 years of experience in performance marketing or paid media roles.
- Hands-on experience with Meta Business Suite, Google Ads Manager, and Amazon Advertising Console.
- Strong understanding of digital analytics tools like Google Analytics, Data Studio, or Looker Studio.
- Proficiency in Excel or Google Sheets for data handling and reporting.
- Analytical mindset with the ability to derive insights and tell stories from data.
- Excellent communication and presentation skills for reporting to senior stakeholders.
- Bonus: Experience in health, wellness, or e-commerce industry.
How to Apply:
Send your resume and portfolio to
with the subject line:
Paid Marketing Specialist – Bangalore
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