Digital Marketing Intern – Paid Media

2 weeks ago

Bengaluru, Karnataka, India Progress Full time ₹ 1,20,000 - ₹ 3,60,000 per year

We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.

We're proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as an Intern and help us do what we do best: propelling business forward.

We're looking for a motivated and detail-oriented Digital Marketing Intern – Paid Media to support our demand generation team. The role will primarily focus on LinkedIn and Meta (Facebook) ad campaigns, while also assisting with the analysis and improvement of Google Ads performance. This is an excellent opportunity to get hands-on experience with paid digital campaigns, understand what drives results, and contribute directly to improving lead generation and campaign ROI.

Key Responsibilities

  • Support the setup, execution, and daily monitoring of LinkedIn and Meta ad campaigns
  • Assist in crafting ad creatives, messaging, and audience strategies for social platforms
  • Analyze performance across LinkedIn, Meta, and Google Ads, focusing on metrics like CTR, CPC, CPL, and conversions
  • Identify patterns in performance data and suggest optimizations to improve lead quality and volume
  • Collaborate on A/B testing efforts for ads and landing pages
  • Contribute to weekly and monthly reporting of paid media performance, pulling insights and learnings
  • Stay current on digital advertising trends and platform updates

Requirements

  • Strong interest in paid digital marketing, particularly social media advertising
  • Basic familiarity with LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads dashboards
  • Prior internship or project experience in digital advertising (good to have)
  • Certification in LinkedIn Marketing (optional but a plus)
  • Proficiency in Microsoft Excel or Google Sheets for data analysis
  • Analytical mindset with comfort working with numbers and trends
  • Good written communication and attention to detail
  • Willingness to learn, take initiative, and work in a fast-paced environment
  • Ability to work independently and collaboratively

What You'll gain

  • Practical skills in performance analysis, campaign reporting, and lead generation strategy
  • Mentorship from experienced marketers and the ability to contribute to real projects
  • A strong foundation for a career in digital marketing

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