360 Marketing Manager

360° Marketing Manager – Pinkwall Group

Experience Required: 3–6 Years

Location: Jaipur

Type: Full-Time | On-Site

About the Role

Pinkwall Group is seeking a highly creative and execution-driven 360° Marketing Manager to lead both our offline (traditional) and online (digital) marketing initiatives. This role demands a professional who understands the Jaipur market, can drive impactful on-ground activities, and can also integrate them with digital strategies to attract large numbers of relevant buyers.

We want someone who can conceptualize new marketing ideas, design audience-driven campaigns, and build Pinkwall's brand visibility 10× faster than the typical real estate approach.

This role is NOT meant for digital-only candidates, strong offline marketing and BTL experience is essential.

Key Responsibilities

Offline / Traditional Marketing (Primary Focus)

• Plan and execute on-ground marketing activations, events, and audience engagement activities

• Manage BTL campaigns such as kiosks, stalls, activations, RWAs, and society promotions

• Coordinate print ads, flyers, hoardings, banners, outdoor branding, and local outreach

• Execute market-specific promotions and partnerships with communities, RWAs, corporates, and local groups

• Manage vendors, event teams, printing agencies, branding partners, and media agencies

• Organise site-based events, launches, investor meets, and weekend engagement activities

Digital + Integrated Strategy

• Align offline marketing campaigns with strong digital presence

• Oversee Meta and Google Ads campaigns to complement offline lead generation

• Plan integrated marketing campaigns that combine awareness, engagement, and lead generation

• Collaborate with designers to produce reels, creatives, videos, and digital content supporting offline efforts

Brand Building

• Strengthen Pinkwall's presence across Jaipur through consistent brand messaging

• Lead creative storytelling, communication tone, and visual branding

• Build a strong, relatable brand identity aimed at potential plot buyers

Audience Growth & Sales Alignment

• Identify the right audience groups and plan campaigns to reach them offline and online

• Work closely with the sales team to understand buyer profiles and create targeted outreach

• Drive footfall to project sites through integrated visibility campaigns

Reporting & Optimization

• Maintain weekly and monthly reports on campaign performance

• Measure ROI for both offline & digital channels

• Continuously refine strategies based on results and market response

Key Requirements

• 3–6 years of professional marketing experience — offline marketing experience is mandatory

• Strong understanding of BTL, on-ground activations, events, and outdoor media

• Ability to create creative brand campaigns that attract large, relevant audiences

• Experience with digital marketing (Meta/Google) is preferred but secondary

• Prior real estate experience is a plus (FMCG, retail, hospitality, events industries also suitable)

• Strong communication, vendor handling, negotiation, and leadership skills

• Ability to work independently and handle fast-paced campaigns in Jaipur

Why Join Pinkwall?

• Opportunity to build a fast-growing real estate brand from the ground up

• High creative freedom and leadership support

• A role where your ideas directly influence growth and brand visibility

• Work culture that values innovation, ownership, and bold execution

Pinkwall Group

More than spaces, we build belongings.

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