360° Marketing Manager – Pinkwall Group

8 hours ago


Jaipur, Rajasthan, India 4059fb06-fcc7-4477-89f6-a3509a12fd8a Full time ₹ 3,50,000 - ₹ 6,50,000 per year

360° Marketing Manager – Pinkwall Group, Jaipur

Experience Required: 3–6 Years

Location: Jaipur

Type: Full-Time | On-Site

About the Role

Pinkwall Group is seeking a highly creative and execution-driven 360° Marketing Manager to lead both our offline (traditional) and online (digital) marketing initiatives. This role demands a professional who understands the Jaipur market, can drive impactful on-ground activities, and can also integrate them with digital strategies to attract large numbers of relevant buyers.

We want someone who can conceptualize new marketing ideas, design audience-driven campaigns, and build Pinkwall's brand visibility 10× faster than the typical real estate approach.

This role is NOT meant for digital-only candidates — strong offline marketing and BTL experience is essential.

Key Responsibilities

Offline / Traditional Marketing (Primary Focus)

  • Plan and execute on-ground marketing activations, events, and audience engagement activities
  • Manage BTL campaigns such as kiosks, stalls, activations, RWAs, and society promotions
  • Coordinate print ads, flyers, hoardings, banners, outdoor branding, and local outreach
  • Execute market-specific promotions and partnerships with communities, RWAs, corporates, and local groups
  • Manage vendors, event teams, printing agencies, branding partners, and media agencies
  • Organise site-based events, launches, investor meets, and weekend engagement activities

Digital + Integrated Strategy

  • Align offline marketing campaigns with strong digital presence
  • Oversee Meta and Google Ads campaigns to complement offline lead generation
  • Plan integrated marketing campaigns that combine awareness, engagement, and lead generation
  • Collaborate with designers to produce reels, creatives, videos, and digital content supporting offline efforts

Brand Building

  • Strengthen Pinkwall's presence across Jaipur through consistent brand messaging
  • Lead creative storytelling, communication tone, and visual branding
  • Build a strong, relatable brand identity aimed at potential plot buyers

Audience Growth & Sales Alignment

  • Identify the right audience groups and plan campaigns to reach them offline and online
  • Work closely with the sales team to understand buyer profiles and create targeted outreach
  • Drive footfall to project sites through integrated visibility campaigns

Reporting & Optimization

  • Maintain weekly and monthly reports on campaign performance
  • Measure ROI for both offline & digital channels
  • Continuously refine strategies based on results and market response

Key Requirements

  • 3–6 years of professional marketing experience — offline marketing experience is mandatory
  • Strong understanding of BTL, on-ground activations, events, and outdoor media
  • Ability to create creative brand campaigns that attract large, relevant audiences
  • Experience with digital marketing (Meta/Google) is preferred but secondary
  • Prior real estate experience is a plus (FMCG, retail, hospitality, events industries also suitable)
  • Strong communication, vendor handling, negotiation, and leadership skills
  • Ability to work independently and handle fast-paced campaigns in Jaipur

Why Join Pinkwall?

  • Opportunity to build a fast-growing real estate brand from the ground up
  • High creative freedom and leadership support
  • A role where your ideas directly influence growth and brand visibility
  • Work culture that values innovation, ownership, and bold execution

Apply Now:

Email-

Contact

Job Type: Full-time

Pay: ₹35, ₹65,000.00 per month

Benefits:

  • Health insurance

Work Location: In person


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