CRM Marketing Manager

1 day ago

Chennai, Tamil Nadu, India Udemy Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Where we Work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in our Chennai office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

What you'll be doing:

  • Develop and maintain effective and positive working relationships with stakeholders and team members.

  • Gather and document requirements, understand campaign flows logic, apply/build attributes and events, and define timelines as per SLAs.

  • Define audience segments in Hightouch models based on business needs and set up appropriate audiences, attributes, and event triggers for personalized email campaigns.

  • Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp).

  • Build dynamic, mobile-responsive emails/content blocks, from scratch using HTML5 and CSS3.

  • Implement Liquid/Java Script to create targeted and relevant personalization in emails.

  • Monitor email programs to ensure deliverability to a global customer base.

  • Contribute to the project management of email campaigns in the PM tool, Asana.

  • Contribute to lifecycle, promotions, and trigger-based programs.

  • Collaborate to coordinate coverage, allocate work, and manage bandwidth.

  • Utilize Validity to proof email campaigns to ensure correct design and device rendering.

  • Troubleshoot issues or errors that may arise pre- or post-launch.

  • Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization.

  • Monitor trends, analyze data, and optimize marketing campaigns.

  • Identify marketing process improvement opportunities.

What you'll have 

  • 8+ years of technical email marketing experience.

  • Worked as Subject Matter Expert in any of the leading Marketing Automation Tool such as Braze, Adobe Campaign, and Adobe Experience Cloud or any other similar tool.

  • Solid experience in HTML and CSS, with the ability build email from scratch and troubleshoot coding bugs.

  • Solid understanding of cross-browser/platform issues, code solutions, and email best practices.

  • Familiarity with email marketing concepts, deployment, and implementation.

  • A drive to improve processes and increase operational efficiencies.

  • Exceptional attention to detail and the ability to work in a fast-paced environment.

  • Extensive experience in QA'ing content, audience, and automation.

  • Ability to monitor post-launch campaign success and work to escalate and resolve any issues.

  • Knowledge of email best practices, A/B testing, and CAN-SPAM laws, and the ability to bring new and innovative ideas to the team.

  • Experience using email optimization tools to proof email templates for device rendering.

  • A passion for learning, developing, and testing innovative email personalization techniques and formats.

  • A team-oriented mindset and the ability to work with a wide range of individuals.

Application Window

The application window will be open until 19th September 2025 at least. This opportunity may remain posted based on business needs, which may be after the specified date.

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