Specialist - CRM & Growth Marketing

1 week ago

Chennai, Tamil Nadu, India Al Gurg Engineering & Support Services (AGESS) Full time

Were looking for a Specialist CRM & Growth Marketing. The ideal candidate combines strong analytical skills with creative initiative -someone who can design, execute, and optimize lifecycle marketing strategies that directly drive engagement, repeat purchases, and incremental revenue.

This role will work closely with performance marketing, e-commerce, and brand teams to turn customer data into meaningful business impact.

Key Responsibilities

  1. CRM & Lifecycle Strategy

  2. Lead the end-to-end CRM strategy across Email and WhatsApp, ensuring campaigns are built to deliver measurable business outcomes (traffic, conversions, and retention).

  3. Build and optimize lifecycle journeys - welcome, abandon flows, reactivation, and post-purchase with clear testing frameworks (subject lines, timing, offers, creative).

  4. Plan monthly channel calendars in alignment with campaign, product, and performance teams.

  5. Growth & Performance Ownership

  6. Set, track, and deliver channel KPIs: revenue, CVR, engagement rate, opt-out rate, and contribution to total sales.

  7. Design and execute initiatives to grow the subscriber base and improve activation and retention metrics.

  8. Work with performance marketing to link CRM insights with paid media audiences for lookalike and remarketing strategies.

  9. Data, Segmentation & Personalization

  10. Use Zoho CRM to build and manage customer segmentation, unified profiles, and campaign targeting.

  11. Identify high-value segments (e.g., repeat purchasers, lapsed users, category-specific buyers) and tailor campaigns to drive higher LTV.

  12. Collaborate with tech/CRM teams to improve data hygiene, tagging, and event tracking.

  13. Reporting & Insights

  14. Monitor channel performance weekly - conversions, engagement, revenue contribution and translate data into actionable insights.

  15. Present monthly performance summaries with key learnings, next steps, and A/B testing outcomes.

  16. Benchmark performance against industry standards and continuously recommend optimizations.

  17. Collaboration & Execution

  18. Work closely with design, brand, and content teams to ensure messaging consistency and creative effectiveness.

  19. Coordinate with the performance marketing team to align campaigns and audiences.
  20. Liaise with tech partners (Klaviyo, Zoho, WhatsApp Business API) for platform optimization and automation improvements.

Qualifications & Skills

  • 3 to 5 years of experience in CRM, growth marketing, or lifecycle marketing (retail or e-commerce preferred).
  • Hands-on experience with Klaviyo, Zoho CRM, or similar tools.
  • Strong understanding of customer journeys, segmentation, automation, and A/B testing.
  • Analytical mindset with proficiency in data interpretation (Google Analytics, Looker Studio, CRM dashboards).
  • Excellent communication and collaboration skills; ability to work cross-functionally.
  • A results-driven approach comfortable taking ownership of KPIs and channel revenue.

What Success Looks Like

  • Email & WhatsApp channels deliver consistent and growing contribution to total e-commerce revenue.
  • CRM data is clean, segmented, and used for smarter targeting.
  • Clear testing and optimization frameworks are in place for all lifecycle journeys.
  • Regular insight-driven reporting that links CRM activity to business outcomes.

  • Digital Marketing Executive in Chennai

    2 weeks ago

    Chennai, Tamil Nadu, India Profitcast Growth Marketing Agency Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

    As a Digital Marketing Executive at Profitcast Growth Marketing Agency, you will be responsible for creating and implementing innovative marketing strategies to drive growth and increase brand awareness. Your expertise in Social Media Marketing, Digital Marketing, and Instagram Marketing will be crucial in achieving our business goals.Key...

  • Sales And Marketing Specialist

    1 week ago

    Chennai, Tamil Nadu, India Versys Networks Pvt Ltd Full time

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time, on-site role for a Sales and Marketing Specialist located in Chennai. The specialist will develop and execute sales strategies, maintain relationships with customers, deliver exceptional customer service, and drive business growth. Responsibilities include identifying...

  • Digital Marketing Executive

    2 weeks ago

    Chennai, Tamil Nadu, India Profitcast Growth Marketing Agency Full time ₹ 6,00,000 - ₹ 8,00,000 per year

    Company DescriptionProfitcast Growth Marketing Agency is a digital marketing agency committed to driving the digital growth of brands. We specialize in understanding each brand's unique niche and creating customized strategies to boost their reach, reputation, and revenue. With ethical best practices, data-driven insights, and transparent workflows, we...

  • CRM Voice

    2 weeks ago

    Chennai, Tamil Nadu, India Clubinit HR Services Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    Company DescriptionClubinit HR Services offers comprehensive solutions to meet diverse HR needs, including full-cycle recruitment services..Role DescriptionThis is a full-time, on-site role for a CRM Voice Specialist based in Saligramam, Chennai for our Client.The primary responsibilities include managing customer relationships through direct communication...

  • Salesforce Marketing

    2 days ago

    Chennai, Tamil Nadu, India Cognizant Technology Solutions Full time

    Job Title: Salesforce Marketing Cloud (SFMC)Experience: 3 Years to 8 Years Level of Hire:- A & SA - Level Location:- Hyderabad, Bangalore, Chennai, Pune, Coimbatore, Noida, Mumbai, KolkataRoles & Responsibilities:Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMCUnderstanding of the Digital...

  • Digital Marketing Specialist

    4 days ago

    Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time

    Company DescriptionWeboin Digital Marketing Agency is a leading provider of digital marketing and web development services, helping businesses build strong online presences. With expertise in digital strategy, website design, development, and search engine optimization, Weboin offers comprehensive, tailored solutions for startups and established brands....

  • MERN Stack

    4 days ago

    Chennai, Tamil Nadu, India CRM Flow Full time

    Company DescriptionCRM Flow is dedicated to empowering startups and entrepreneurs with customizable CRM solutions that simplify processes and help businesses unlock their full potential. Our mission is to provide user-friendly technology that saves time, increases productivity, and drives growth for early-stage businesses. By automating tasks, enhancing...

  • Salesforce Marketing Cloud

    2 weeks ago

    Chennai, Tamil Nadu, India Cognizant Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Title: Sr. Developer (A) /Tech Lead (SA)Experience: 3 Years to 8 YearsLocation:- PAN IndiaRoles & Responsibilities:Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMCUnderstanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time...

  • PPC Specialist

    2 days ago

    Chennai, Tamil Nadu, India Blockwoods Marketing Management (OPC) Private Limited Full time

    Role Summary:We are seeking a results-driven PPC Specialist to plan, execute, and optimize paid ad campaigns across Meta (Facebook & Instagram) and Google platforms. The role involves running targeted campaigns, generating high-quality leads for the sales team, and ensuring strong ROI across diverse B2C industries.Key Responsibilities:Plan, launch, and...

  • VP - Sales, Marketing & CRM - Real Estate

    2 weeks ago

    Chennai, Tamil Nadu, India Frokme Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description – Vice President (Sales, Marketing & CRM)Position: Vice President – Sales, Marketing & CRMLocation: Chennai, IndiaReporting To: Managing DirectorRole OverviewThe Vice President – Sales, Marketing & CRM will be responsible for driving the topline growth of the company across all residential real estate projects. This role demands a...