Salesforce Marketing

12 hours ago

Chennai, Tamil Nadu, India Cognizant Technology Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year
Job Title: Salesforce Marketing Cloud (SFMC)
Experience: 3 Years to 8 Years Level of Hire:- A & SA - Level Location:- Hyderabad, Bangalore, Chennai, Pune, Coimbatore, Noida, Mumbai, Kolkata
Roles & Responsibilities:
  • Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC
  • Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
  • Experience in analysing business requirements and map them to technical flows.
  • Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
  • Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
  • Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.

Technical Expertise/Skills & Experience:
  • Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email, direct mail, SMS, mobile push, call centre, web etc.
  • Understanding of the Marketing Cloud modules – Email Studio, Mobile Studio, Automation Studio, Web Studio etc
  • Understanding of HTML & Scripting language – AMP Script & SSJS
  • Strong in SQL query
  • Understanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool - Datorama.
  • Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.
  • Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
  • Data Model setup using List, Groups and Data Extensions
  • Opt In/Opt Out Management using Public Lists and Publication Lists
  • Excellent communication skills
  • Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour
  • Integration: API, Sales and Service Cloud or any other external sources
  • Configure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeys
Mandatory:
  • Certification in SFMC- Email Specialist & Developer

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